Arby's CEO Says Buffalo Wild Wings Isn't the Only Brand it Intends to Buy

Arby's CEO said the brand intends to buy up to 10 more brands, including Buffalo Wild Wings, as part of Inspire Brands Inc., with a goal of integrating a single loyalty program across all restaurants.

Read the original at 1851 Franchise
Arby's CEO Says Buffalo Wild Wings Isn't the Only Brand it Intends to Buy

TL;DR

Arby's plans to buy up to 10 more brands, including Buffalo Wild Wings, as part of Inspire Brands Inc. The company aims to integrate a single loyalty program across all restaurants.

The purchase of Buffalo Wild Wings by Arby's may be the first of many more to come. According to a recent article in QSR Magazine , the brand is eyeing opportunities to purchase up to ten more brands across the industry as part of Inspire Brands Inc. These brands will be a mix of franchise and company-owned businesses.

Chief executive Paul Brown plans to integrate one single loyalty program across all of these restaurants. This approach will serve as a point of differentiation for Inspire Brands Inc. within the restaurant industry as well as a way to help the company reach its goal of increasing repeat business from customers.

According to the article, Arby's has been experiencing positive same-store growth for 25 consecutive quarters. The strength and consistency of this momentum may be part of the brand's decision to begin buying other chains at this time.

In this story

This story was originally published in 1851 Franchise on February 6, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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