Oxygen Yoga & Fitness Franchise Costs, Fees, and More

Franchise overview

Oxygen Yoga & Fitness is a boutique fitness franchise that blends yoga, strength training and fusion-style workouts inside FAR infrared heated studios. The concept is designed to deliver a full-body workout experience that focuses on physical fitness, mental wellness and community connection.

Oxygen Yoga & Fitness was founded in 2011 in British Columbia, Canada, by CEO Jen Hamilton. Hamilton, a longtime fitness entrepreneur and former founder of Cardio Core Bootcamp, built the brand around the idea of creating a space where members could focus on their physical, mental and emotional well-being in one place. Since launching, the brand has expanded across Canada and into the United States and international markets, with more than 150 locations sold.

Mission: To provide members with a space to focus on their mental, physical and emotional health while maximizing the benefits of their workout time.

Vision: To grow a global network of studios that make high-quality fitness and wellness experiences accessible to communities around the world.

• FAR infrared heated studios designed to enhance workouts and promote detoxification.

• Combination of yoga, strength training and fusion classes in one concept.

• 23 different class formats to keep workouts varied and engaging.

• Focus on community-driven fitness experiences.

• Programs designed to support flexibility, circulation and overall wellness.

• Established and growing global brand with more than 150 locations sold.

• Scalable boutique fitness model with recurring membership revenue.

• Structured training and teacher development programs.

• Access to a network of instructors and staffing support systems.

• Strong brand identity within the wellness and fitness space.

Oxygen Yoga & Fitness offers franchise opportunities across Canada, the United States and international markets including New Zealand, Mexico and the United Kingdom. U.S. target markets include states such as California, Florida, Illinois and New York. Visit the Oxygen & Fitness franchise website for more information.

Investment costs

Initial Costs: The estimated initial investment required to begin operation of a Oxygen Yoga & Fitness franchise ranges from $355,417 to $641,750. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for an Oxygen Yoga & Fitness location is $48,500, due upon signing the franchise agreement. A previously paid $500 application fee is credited toward this total.

Ongoing Fees: According to the 2026 FDD, Oxygen Yoga & Fitness franchisees are responsible for the following ongoing payments and fees:

ROI Potential: Oxygen Yoga & Fitness does not provide financial performance representations in its FDD.

Oxygen Yoga & Fitness provides guidance during the site selection and studio development process, helping franchisees build out their locations to meet brand standards. The company also supports pre-opening marketing and launch planning to help studios enter their local market effectively.

The brand offers structured training programs for both franchise owners and instructors. This includes proprietary teacher training for yoga and fitness fusion classes, ensuring consistency across all locations. Franchisees also benefit from ongoing education through the brand’s training systems.

Franchisees receive ongoing support in areas such as marketing, staffing and day-to-day operations. The brand also fosters a collaborative network where franchise owners can share best practices and learn from one another.

Oxygen Yoga & Fitness provides access to internal systems that support scheduling, instructor management and studio operations. The brand also offers a teacher network and HR audition program to help franchisees staff their studios effectively.

Oxygen Yoga & Fitness does not specify any franchisee requirements with regard to liquid assets or net worth.

The brand is looking for candidates who are passionate about fitness, wellness and community building. Prior business or management experience may be beneficial but is not always required.

Franchisees are expected to be actively involved in the business, particularly during the early stages of operation. Owners typically oversee staff, manage studio performance and engage with the local community. Semi-absentee ownership may be possible depending on the operator’s structure and team.

Information on financing partnerships is not publicly disclosed. Prospective franchisees may explore third-party financing options.

“Hearing our member success stories and watching our community grow reminds me every day why I started this business.”

• Rachel Suttill, Franchisee — Saskatchewan

“Being a part of the Oxygen Yoga & Fitness family has allowed me to achieve my financial goals and has changed my life!”

• Kerry Koble, Franchisee — Alberta

Market trends

The boutique fitness industry in the United States is currently valued at more than $12.8 billion and is expected to continue growing as consumers prioritize health, wellness and personalized workout experiences.

Heated yoga and hybrid fitness models are gaining traction as consumers look for efficient workouts that combine strength, flexibility and recovery. The rise of membership-based studios also supports recurring revenue models for operators

Oxygen Yoga & Fitness stands out by combining yoga and high-intensity fitness in a FAR infrared heated environment, offering a differentiated experience compared to traditional studios. Primary competitors include Orangetheory Fitness, YogaSix and Pure Barre.

1. Initial Inquiry: Submit an inquiry through the brand’s website to express interest and begin the conversation. Prospective franchisees complete an online form and are introduced to the franchise development team for an initial overview of the opportunity.

2. Introductory Call: Connect with the franchise development team to review the basics. This call covers the brand’s concept, investment range, territory availability and what the brand looks for in an owner.

3. Franchise Overview Review: Take a deeper look at the business model and expectations. Candidates receive detailed materials outlining unit economics, operational structure and the day-to-day responsibilities of ownership.

4. Discovery Process: Engage in ongoing conversations to evaluate fit on both sides. This stage includes multiple touchpoints with the team, validation calls with existing franchisees and a clearer picture of the support system.

5. Financial Review and Qualification: Confirm financial readiness to move forward. Candidates review investment requirements, verify liquid capital and net worth, and may explore financing options if needed.

6. Meet the Team/Discovery Day: Spend time with leadership and experience the brand firsthand. Prospects meet key team members, ask in-depth questions and gain a better understanding of the culture and expectations.

7. Franchise Agreement Signing: Officially secure your territory and join the system. Once approved, candidates sign the franchise agreement and begin the onboarding process.

8. Site Selection and Build-Out: Identify and develop the studio location. Franchisees work with the brand to select a site, finalize lease agreements and complete construction based on brand specifications.

9. Training and Pre-Opening Preparation: Get fully equipped to operate the business. Owners complete training programs covering operations, marketing and studio management while preparing for launch.

10. Grand Opening: Launch the studio and begin serving the community. With support from the corporate team, franchisees execute a grand opening strategy designed to drive awareness and initial membership growth.

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