Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland

The Nike swoosh will make its debut across 25 Everlast Gym locations throughout the U.K. and Ireland, thanks to a new partnership between the brands.

Nike Strength is entering the European operator’s gyms, providing members unlimited access to the brand’s equipment for weightlifting and functional strength training, as well as in the brand’s trademark “Hustle” studio to elevate the high-intensity interval training class.

The additions will arrive at existing sites and Everlast’s upcoming flagship destinations, including its Manchester Trafford Palazzo location opening in March.

“Nike Strength joining the Everlast Gyms ecosystem marks a major step forward for both brands, reinforcing our shared commitment to empowering all athletes — from everyday gym-goers to the world’s elite,” said Everlast Gyms managing director Dan Summerson.

Members can expect the following Nike products to arrive at their gyms, all marked by the identifiable swoosh logo:

• Nike Grind Dumbbells, made from at least 20% “Nike Grind” rubber — a byproduct of shoe manufacturing — by volume

• Nike Grind Bumper Plates, each crafted with at least 30% “Nike Grind” rubber

• Rubber Coated Kettlebell

• 1972 PowerBar, designed for serious powerlifting

The partnership brings a redesign of the gym floor with Nike Strength signage and artwork to create a more motivational atmosphere.

Everlast has recently expanded its partnerships across fitness and wellness to draw in and retain members to its hybrid big-box and boutique concept. Last year, the brand tapped into the fitness racing boom by announcing it would add 60 Hyrox Performance Centers across the U.K. and Ireland by 2028.

More recently, the brand launched Myprotein-branded kitchen concepts inside its clubs, bringing a menu of fresh smoothies, nutrient-dense snacks and protein powders to its members as a more substantial investment in the nutritional side of the fitness industry.