Everlast Gyms

The sportswear giant has named boutique fitness brand The Yard Gym as its first global partner as Nike returns to the gym category.

The Nike swoosh will make its debut across 25 Everlast Gym locations throughout the U.K.

Hyrox athletes will now have a new place to train for the race’s signature grind, and it’s inside one of the most data-driven studios in the game: Orangetheory Fitness.

Everlast Gyms is diving into the nutrition side of the fitness and wellness industry through a new partnership with Myprotein.

Hyrox continues to stake its claim to being the world’s hottest fitness brand, this time deepening its relationship with Third Space, an upscale fitness chain with 14 locations in the London area.