TL;DR
Proforma's eCommerce platform supported nearly $1 million in sales from one store's success, with a focus on creative projects and social media presence. The online pop-up shop was launched by two public figures with close ties to a popular American recording artist.
The online pop-up shop was launched by two public figures with close ties to a popular American recording artist. The store was launched in a flash-sale format and quickly sold out of the unisex T-shirts and sweatshirts created with popular political slogans.
“Our platform is incredibly mobile responsive which led to the high conversion rates from this opportunity,” explained Director of eCommerce Brian Roney. “We look forward to more of these creative projects and continuing to provide our distributors an advantage in the marketplace.”
The duo’s social media presence exceeds 2 million followers on Instagram alone and certainly helped stir up excitement for the launch. There are no plans to restock inventory of these items but the influencers announced that a portion of the current proceeds will benefit Special Forces Charitable Trust, an organization dedicated to supporting military families.
In this story
This story was originally published in Franchising.com on December 28, 2021. Burnaze summarizes and links to the original reporting.
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