TL;DR
Eggs Up Grill reports a 10% increase in sales over 2019, despite a challenging 18 months for the restaurant industry. The brand has reimagined its business, adding new revenue channels and enhancing technology to simplify takeout and delivery options.
“Over the last 18 months, Eggs Up Grill reimagined our business and created new revenue channels,” said Ricky Richardson, chief executive officer of Eggs Up Grill. “Through those changes, and the unparalleled work of our franchise partners, our performance is better than ever as we set new sales and growth records.”
The reimagining of Eggs Up Grill included new experiences for guests. The Brand added enhanced technology to simplify takeout and delivery options, and its new restaurants now feature dedicated to-go stations allowing for easy pick-up of online orders and third-party delivery. Eggs Up Grill also added mimosas to its menu in the spring and reports beverages make up 4-8% of restaurant sales. And, Eggs Up Grill went virtual this year with Biscuits, Bowls & Burgers, a brand exclusively available on third-party delivery sites.
“Integrating these changes has made our already successful Eggs Up Grill experience - the one that attracts guests to our brand in the first place - stronger than ever,” Richardson added. “I’m very encouraged by the strong sales trend we are seeing with our restaurants outperforming 2019 sales by more than 10 percent year-to-date, exceeding 20 percent this summer.”
Diversify your portfolio with the largest actively franchising daytime restaurant franchisor in the U.S.| AUV $1.653M*| 19.7%* EBITDA
In this story
This story was originally published in Franchising.com on August 24, 2021. Burnaze summarizes and links to the original reporting.
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