TL;DR
Saladworks celebrates its 30th anniversary with a new menu, updated store design, and recommitment to servant leadership. The brand is offering various promotions, including free salads and a 'golden-ticket-style' competition, to give back to customers.
With 97 locations in 14 different states and two international countries, the brand is a pioneer in the restaurant industry with its unique fresh-tossed salad concept. Planning for the celebration of 30 years of fresh, the brand has unveiled a new menu boasting farm-to-table influences, an updated store design and logo, plans to reengage franchise sales and increase development plans and most importantly, a recommitment to servant leadership. To help lead the charge on these efforts, the brand also welcomed a new President and CEO earlier this year—Patrick H.
Sugrue. Saladworks is proud to be honored as the founder of made to order entrée sized salads and is looking forward to previewing the bright future that lies ahead by celebrating its 30th anniversary.
“There have been so many great changes that the brand has seen this year, and we’re excited to see what the next 30 years hold as we continue pushing forward with exciting initiatives and menu innovation,” said Jena Henderson, the vice president of Brand Services for Saladworks. “From the very beginning we’ve had loyal customers who love our product and have stayed with our brand for years. And we’re always looking for new ways to not only keep those customers satisfied, but to entice an entirely new following of loyal customers.”
As any established brand knows well, the key to longevity is ultimately maintaining the core attributes customers fell in love with while at the same time being on the forefront of innovation. For Saladworks, its core offering has been its uncompromising commitment to the customer’s choice of the freshest ingredients. Which is why, as Saladworks nears its 30th anniversary, the brand is putting its food front and center with a series of in-store promotions and social media contests.
On September 30, the first 30 people in each Saladworks location across the country will receive a free salad. Additionally, the brand is running a “golden-ticket-style” in-store competition from September 19 through October 15. By entering to win online at 30YearsOfFresh.
Com, one lucky winner will receive one free salad per week for the next 30 years. Fifteen people who find a sticker on the bottom of their bowl will receive free salads for one year, and another 15 will win a free salad. Additionally, guests who visit 30YearsOfFresh.
Com can also enter to win free salads for one year or one free salad. Up to 500 guests will win free beverages—either by finding a sticker on their bowl or by entering to win online.
In this story
This story was originally published in 1851 Franchise on September 8, 2016. Burnaze summarizes and links to the original reporting.
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