Fly Fitness Expands Midwest Footprint

“Each Fly Studio is more of a fingerprint than a blueprint,” said Morgan Mattison, chief operating officer for Fly Fitness and co-owner of the downtown Omaha franchise location. “We equip franchise owners with everything they need to succeed, but the real magic happens when the studio reflects its local community and members.”

Fly Fitness was launched in 2015 in Lincoln, Nebraska, by fitness instructor and motivational psychologist Dr. Jenni Bruning Brown. After nearly two decades of fitness industry experience, Dr. Bruning Brown recognized the need for an inclusive, science-based and community-focused approach to group exercise. Her mission was to create a space where all members have a voice and a choice, where everyone from beginners to seasoned athletes feels supported and empowered.

“The idea was to merge great training and a vibrant community, making everyone feel valued and uplifted,” said Dr. Bruning Brown.

I wanted to bring those pieces together: the idea that the classes could be great, the training could be great and the community could feel wonderful for anyone walking in, whether they were inexperienced or an Ironman athlete,” said Dr. Bruning Brown. “What makes us different is our philosophy: ‘Make everyone feel like a someone.’ Whether you’re just starting your fitness journey or training for an Ironman, we offer an inclusive environment where you leave feeling stronger and more connected.”

In February 2024, Staci Lawson opened the brand’s first franchise in Loveland, Colorado. Lawson was a Fly Fitness member for three years and loved the concept so much that she traded her 30 years as a salon owner and retail professional for franchise ownership. Her studio, located in the downtown area, is a perfect fit for the community’s vibe.