Franchisors Be Careful: Your fans can now substitute ‘like’ for ‘angry’

After years of pressure for a “dislike” button, the social media giant has created its own version with reactions.

> YOUR NEWS FEED is about to get a lot more expressive. After months of user testing in a handful of countries, Facebook today is releasing “Reactions” to the rest of the world. The feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing—or, on a computer, hovering—over the “like” button, users can now access five additional animated emoji with which to express themselves. Each emotive icon is named for the reaction it’s meant to convey. “Like” you already know—say hello to “love,” “haha,” “wow,” “sad,” and “angry”.

Franchisors should be careful of this new feature. If your fans are unsatisfied with your content, they may now tell you – whereas in the past they may have just avoided liking the content.

The challenge, of course, is now in monitoring content.

For Checkers & Rally’s, a brand that launched the Wiener Wars earlier today (February 24), fans are responding positively with more “haha” and “love” than “angry”.