TL;DR
Nathan's Famous expands its NY Cheesesteak menu with a topped hot dog and fries. The brand partnered with Pat LaFrieda to launch the NY Cheesesteak hero in 2019, which became a popular item.
February 23, 2021 - Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announces today the expansion of its partnership with New York food purveyor, Pat LaFrieda, with the addition of the NY Cheesesteak topped Hot Dog and NY Cheesesteak Fries. In 2019, the brand launched the NY Cheesesteak by Pat LaFrieda, and due to the popularity of the hero, the brand developed two new menu items to showcase the fan favorite flavor.
“It’s been nearly 18 months since we launched the NY Cheesesteak by Pat LaFrieda, and it’s quickly become one of our most popular items outside of our hot dogs and crinkle cut fries,” states James Walker, Senior Vice President, Restaurants. “Given its popularity, we thought it was only fitting to add the great flavor of the NY Cheesesteak to our lineup of topped hot dogs and fries.”
The Nathan’s Famous NY Cheesesteak hero, NY Cheesesteak Hot Dog and NY Cheesesteak Fries, features Pat LaFrieda’s premium quality black angus ribeye, caramelized onions, LaFrieda’s Butcher Reserve Steak Sauce and American cheese. The hero is served on a Balthazar Baguette.
In this story
This story was originally published in Franchising.com on February 24, 2021. Burnaze summarizes and links to the original reporting.
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