Month-old esports franchise growing rapidly

Valhallan, the new esports concept franchise, has awarded 13 locations in its first month of franchising. The esports brand has awarded the locations in the states of North Carolina, South Carolina and others along the East Coast, with the first openings planned for the final quarter of 2022. Valhallan is also targeting Texas, California, New Jersey, Florida, Arizona, Nevada and Louisiana for more franchisees.

The domestic response has been so strong, that the brand is already planning its international expansion to the U.K.

“We are taking a front-row seat in the explosive gaming community and the multibillion-dollar esports industry. The Carolinas and broader East Coast are a perfect debut with more states and the U.K. to follow,” said David Graham, chief executive officer of Valhallan and its parent company FranchiCzar.

“Our goal is to be the only partner you need to run a successful esports business.”

Esports is a fast-growing industry, as 50 per cent of adults and 90 per cent of adults report regularly playing video games in their free time. The concept was launched by FranchiCzar, a developer of software and provider of services to help franchise brands scale their growth. The Valhallan brand will provide its players with rigorous training and an ‘unmatched experience’.

“Valhallan is born out of this massive demographic of young people who love video games and the growing demand from parents and players for healthy outlets with great facilities, coaching, training and tournaments,” said Graham.

“When you look at where young people spend their free time, it’s evident that gaming dominates. The Valhallan franchise uses today’s top games, combined with learning modules, that teach players how to play better and gain valuable life principles.”