Build-A-Bear Workshop, Inc. Names New Senior Vice President, Chief Technology Officer

Ms. Meath brings more than 20 years of experience in various technologic leadership roles to Build-A-Bear Workshop. Most recently, she was the Divisional Chief Information Officer, Leader of Data, Digital and E-Commerce at Conair LLC, where she provided strategic direction and tactical execution guidance for global Information Technology (IT) operations as well as strategic planning of IT systems and process redesign intended to deliver customer-centric, cost-efficient enterprise solutions.

Ms. Meath has experience in leading IT transformations that support overall business strategies, delivering innovative technologies to drive growth and implementing core business systems. Prior to Conair LLC, she was the Vice President of Information Technology at The Camuto Group, LLC.

Ms. Meath, who will report to the Chief Financial Officer, will lead Build-A-Bear's technology team and work closely with key partners to support the Company's initiatives underlying its ongoing digital transformation.

Voin Todorovic, Build-A-Bear Workshop Chief Financial Officer commented, "This hiring demonstrates our continued focus to advance our digital capabilities which have been a fundamental part of our business success contributing to record-setting profitability in 2021 and thus far in 2022. Dara has an impressive background and leadership qualities that we believe can help us achieve the next level of technological capabilities required to achieve our future strategic objectives, drive seamless guest experiences in channels where they choose to interact."