Adweek: Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

Businesses that have not tried Facebook Offers yet might want to reconsider their future digital marketing plans. According to a recent article from Adweek, Facebook is introducing an updated Offers section similar to a digital coupon drawer for consumers that will make it even easier to access the offers they have purchased and to remind them when they will be expiring.

While offers are not new to Facebook and have been around since 2012, this important update will help consumers keep track of their online and offline coupons all in one place. Advertisers can target Facebook users that may be more likely to redeem offers or share them with their own networks. Advertisers can also attach a barcode or QR code to help track redemptions and report back on the performance of Offer ads.

"We're interested in both helping advertisers reach the consumers that they want in the way that they want them," said Dan Barak, Facebook product manager.