Koydol Targets Richmond, Virginia For First Franchise Location

Commercial flooring brand Koydol, one of the biggest names in the industry, is targeting Richmond, Virginia as it looks to bring on its first franchise partner.

“We’re excited to finally franchise our brand and in doing so, become the first strictly commercial flooring franchise in the market,” said Koydol president and CEO Amadou T Agne. “We always planned to launch a franchise opportunity, but we wanted to make sure we had a solid operational model before we took that step. Now that we have that in place, we’ve identified Richmond as the ideal place to launch our franchise program.”

With its close proximity to Koydol’s corporate headquarters in Washington, D.C., Richmond is just far enough to allow for a new client base.

The third most populous metropolitan area in the state of Virginia and the No. 2 city that millennials are moving to, Richmond boasts a thriving, diverse economy that has grown by more than 24% over the last 10 years. Coupled with its booming construction market in both the residential and commercial segments, the “River City” has all the characteristics of a market that will support franchisee success.

What makes the franchise opportunity unique and profitable is its model of bringing on only a small number of franchise partners to operate large territories. After the fifth year of being in business, the brand estimates each territory will generate roughly $5 to $10 million in revenue.

Currently on the brink of rapid growth**,** Koydol plans to launch eight franchisee-owned territories by the end of 2021, starting with markets in Virginia, North Carolina and Pennsylvania. By 2022, the brand aims to add 10 to 15 new territories per year, with a goal to cover all major metropolitan areas within the next five years.

Offering best-in-class flooring products and installation services for high-profile businesses with time-sensitive projects that demand expertise, Koydol — established in 2006 — has built a reputation for its superior customer service, delivering projects on schedule and within budget.

From hardwood to carpet, ceramic tile to natural stone and sports flooring to resilient flooring, this leading innovator in commercial flooring partners with general contractors, developers, facility managers, architects and interior designers to help them select the best possible product with both warranty and maintenance in mind in order to bring their flooring projects to life.

With a long history of installing flooring in classrooms, hotel lobbies, guestrooms, auditoriums, cafeterias, recreational spaces and even restrooms, Koydol tracks the latest trends and coordinates installs after hours or on weekends in order to minimize disruption for occupants.

Koydol also has the knowledge and expertise needed to meet the strict regulatory requirements of both public and private healthcare facilities — from infection control protocols during installation to sterile environment standards to strict door-gap requirements.

Key to Koydol’s appeal to general contractors is the brand’s steadfast commitment to its word. By developing and refining robust operational systems, Koydol is able to deliver virtually any size project within budget, on schedule and to the contractor’s specifications.

With its eyes on Richmond as it looks to grow strategically, Koydol offers massive ROI potential for the right franchisee.

“An effective operator can easily find an EBITDA of 8% to 10%,” said Agne. “In addition, many of our general contractor clients have offices in Richmond, so we can leverage our established relationships to penetrate the market fast. At a time when the global flooring market is growing at an annual rate of 6.1%, this is an exciting opportunity to get in on the ground floor.”