TL;DR
Wing It On! signed a deal with multi-unit franchise owners to bring a new location to Copiague, New York, the brand's first in the state. The owners, Kapur and Parhar, have experience operating Wetzel's Pretzels and Häagen-Dazs locations in New Jersey.
This will be the first Wing It On! location in New York.
“Manny and I were drawn to Wing It On! not only because of the delicious food, but as well as the unlimited potential to grow the brand,” said Kapur, who has an experienced background in management and operations. “When the pandemic hit, we saw the need to diversify our portfolio with a brand that was pandemic-proof, and Wing It On! was the perfect match.”
Kapur and Parhar bring a wealth of restaurant and business experience with them to Wing It On!. Previously, the pair owned and operated a local clothing store and currently operate three Wetzel’s Pretzels and two Häagen-Dazs ice cream shops in New Jersey.
Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have favored the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, sides and irresistible customizable seasoned fries.
In this story
This story was originally published in Franchising.com on December 22, 2021. Burnaze summarizes and links to the original reporting.
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