The Covery Wellness Spa and MUV Brands Partner to Bring Restorative Rejuvenation to More Communities

Baton Rouge, LA - The Covery has joined forces with MUV Brands. A collection of fitness-based brands including MUV Fitness, MUV Training and MUV Studio, have partnered with The Covery to introduce MUV Well, bringing thoughtful recovery practices to communities throughout the Northwest region of the country. The Covery works to help their clients reach balance in their lives by filling the gap between physical and mental recovery in the wellness industry.

“MUV Brands exemplifies exactly what we are looking for in a partner and we’re eager to see where this journey takes us”, said Edward Navan, Co-Founder of The Covery. “Partnering together is the logical next step for both The Covery and MUV Brands, bringing everyone an opportunity to focus on their physical and mental recovery as well as their fitness, offering a 360 approach to health and wellness.”

This deal offers The Covery exclusive rights to the Northwest Region of the United States for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. The agreement includes Washington State, Idaho, Oregon, and Montana.

“I’m thrilled to have come to this agreement with The Covery”, said Joel Tallman CEO of MUV Brands. “We are excited for the future and thrilled to grow together with The Covery.”