Jersey Mike's Franchisee to Open Up to 100 Hummus & Pita Co. Locations in California

The Hummus & Pita Co. will be expanding its footprint with up to 100 new locations across California. According to a recent article in QSR Magazine, franchise industry veteran Dan Markel will be responsible for this expansion. The first of these openings is planned for 2019 in San Diego.

“The Hummus & Pita Co. is the right concept, at the right time, and with unlimited growth potential. We will have 10-20 franchise partners building 5-10 locations each, and for the same fees and royalties they would normally pay, they also get our experienced team as added support. Real estate is quickly becoming a tenant’s market, and we are targeting lower price conversions - which most franchisors don’t allow—but my focus is setting-up my franchises to get the highest ROI possible,” said Markel.