TL;DR
Franchise strategist Gary Occhiogrosso discusses 2017 trends and best practices for franchise growth on the Social Geek Radio podcast. Occhiogrosso's consulting business, Franchise Growth Solutions, offers strategic planning and franchise sales services for franchisors.
On this week’s Social Geek Radio podcast, franchise strategist Gary Occhiogrosso speaks with hosts Deb Evans and Jack Monson about what 2017 has in store for franchise growth, as well as best practices for franchises looking to expand.
Occhiogrosso owns and operates consulting business Franchise Growth Solutions, a membership-only strategic planning and franchise sales organization that offers specific services for franchisors, including coaching, mentorship and strategic advice for growth. “We look at everything about the brand and how it’s positioned to grow,” said Occhiogrosso.
Factors Occhiogrosso considers include branding, whether or not a franchise’s FDD is a selling point or not and if the correct systems are in place.
“The road to successful franchising is littered with bad advice,” said Occhiogrosso.
In this story
This story was originally published in 1851 Franchise on February 17, 2017. Burnaze summarizes and links to the original reporting.
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