TL;DR
Dream Vacations has upgraded its training program with AI-powered tools and new events for 2025. The company's training efforts have been recognized with awards, including the 2024 Lenny Award for Best Customer Training.
“We’re always looking for ways to make learning more effective and accessible for our advisors,” said Charity Santiago, vice president of training and events. “The tools and events we’ve rolled out this year are built to help our network meet their goals and push their businesses forward.”
Training upgrades
The revamped Dream Vacations Learning Center makes finding and completing training more straightforward. With a new, user-friendly design, advisors can now access intuitive learner dashboards, more intelligent search features, and an AI-powered learning assistant that directs them to the content they need—faster and more efficiently. Plus, the AI assistant summarizes key points, saving time and keeping everyone on track.
The focus on curating and balancing the prefect curriculum is making a real impact. In 2024, advisors completed more than 100,000 learning modules. The team’s hard work hasn’t gone unnoticed, either. Dream Vacations earned the 2024 Lenny Award for Best Customer Training from Litmos, joining the ranks of globally recognized brands.
Dream Vacations’ dedication to training excellence earned the Business Intensive, Foundations, and Masterclass series a Silver Magellan Award and recognition for the MarTech Summit, which brought together fresh marketing and tech insights for the network.
New training events
This year, advisors can look forward to more powerful training, including:
Cruise Control Intensive: A deep dive into Cruise Control, the franchise’s proprietary booking engine, designed for agents who want to master the tool and stay on top of new updates.
Regionals: The Dream Vacations Regional Trainings have evolved into mini-conferences full of valuable content and opportunities for advisors to connect, learn, and grow. This year Dream Vacations is proud to host regionals in Orlando, Fla.; Dallas, Texas; San Francisco, Calif.; Chicago, Ill.; and Washington D.C. Dream Vacations will also feature a Virtual Regional for its network.
Immersive Education Series: The Immersive Education Series gives travel advisors targeted instruction in dedicated subject matter. These tailored trainings provide meaningful experiences in destination or working with leading experts to deepen an advisor’s understanding of key concepts. Dream Vacations offers the following immersive programs: MarTech Summit Group Summit River Summit Luxury Summit Land Summit
With a wide range of learning opportunities and delivery methods, Dream Vacations keeps agent engagement top of mind. More than 400 travel advisors participated in Zoom-based events alone, proving the effectiveness of these trainings. The virtual offerings provide a convenient and flexible learning option that can fit into advisor’s travel plans and busy schedules.
The 2025 Dream Vacations National Conference will take place November 9 – 15, 2025. The training and events team is introducing a new conference format for 2025, combining a five-night cruise on the Star Princess with a one-day land event prior to the cruise.
In this story
This story was originally published in Franchising.com on January 15, 2025. Burnaze summarizes and links to the original reporting.
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