Fitness World Canada Eyes Major Expansion, Franchising After $50M Investment

Fitness World Canada, one of the country’s leading low-price gym operators, is pouring $50 million into accelerating its growth, including launching its first-ever franchise program.

Over the next five years, the chain will open 25 corporately owned clubs in addition to welcoming franchisors into the fold in a bid to significantly increase its Canadian footprint, while laying the groundwork for potential expansion elsewhere in North America.

“This $50 million investment is more than growth capital — it’s the fuel behind our mission to make fitness more accessible, affordable, and transformative across North America,” said Fitness World CEO Chris Smith.

“Expanding through both corporate and franchise locations underscores our commitment to growth while staying connected to the day-to-day business,” Smith added. “Advancing both strategies allows us to scale with impact, remain nimble, and create meaningful opportunities for future franchise partners.”

Just six years after its founding, Fitness World has grown to 17 locations across British Columbia. Two new locations are set to open in Q2 of this year.

The brand aims to introduce 1,000 new jobs — more than doubling its current team of 700 — over the next five years as a result of its ambitious expansion growth plans.

Fitness World boasts a proprietary approach to personal training, AI integrations and high member engagement within its clubs, which host a variety of fitness classes from cardio and bootcamps to cycling and yoga.

The operator also offers recovery experiences including red light therapy, hydromassage and compression boots, as well as a dedicated women’s only fitness area.

Fitness World faces competition from other major operators that have expanded into Canada in recent years, including Crunch and Gold’s Gym, along with established Canadian brands like GoodLife Fitness.