Nothing Bundt Cakes Celebrates Bakery Milestone

Nothing Bundt Cakes is celebrating the opening of its 600th bakery, located in Tampa – Town ‘N’ Country, Florida.

“With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying ‘little sweet treats’ and the snackification of the American diet, Nothing Bundt Cakes is growing,” said Nothing Bundt Cakes CEO Dolf Berle. “We have been able to drive the business forward by elevating celebratory occasions and leveraging the ‘treat yourself’ trend – something our cakes have been doing since we opened our first bakery more than 25 years ago.”

In addition to cultural trends, company wide initiatives led by the brand’s leadership team are also creating growth. Berle, the executive team and Bakery Owners have focused on flavor innovation and ongoing digital transformation to delight guests and encourage even more frequent visits.

Nothing Bundt Cakes has introduced pop-up flavors like Churro Dulce de Leche, available exclusively in personal-sized Bundtlets, added innovative new limited-time partnerships with brands like OREO® and REESE’S®, and recently launched its first flavors for the season with the Tastes of Summer Collection, featuring six cake varieties.