QSR: Technology Helps Zoup! Unlock the Power of Repeat Guests

“It was absolutely impossible [to keep track of repeat guests]. We always guessed,” he says.

In the past couple of years, however, Zoup! rolled out Upserve’s Restaurant Management platform throughout its chain. The New vs. Repeat feature allowed Zoup! to figure out, with concrete data, how many people are coming in, and how often those guests are coming back, at all locations.

The feature also helps Zoup! understand its promotions. The company discounted soup for a day and used Upserve to figure out how many first-timer customers showed up for the deal and whether or not they actually returned when prices returned to normal.

Another area Upserve helped Zoup! is with credit card services. Statements are easier to read and the platform consolidates transactions from online and offline. Having a merchant services account online, with the fees broken up clearly, has been very helpful, Simtob says.