Birdcall targets 100 Midwest locations in 5-year franchise expansion

The fast-casual restaurant Birdcall is planning a major expansion into the Midwest, aiming to open 100 new locations within the next five years. This growth will be driven by a franchise model, marking a significant step for the Denver-based concept known for its all-natural chicken.

Birdcall currently operates nine company-owned restaurants across Colorado, Arizona, and North Carolina. The expansion into the Midwest represents a strategic move to broaden its geographic footprint.

The company has partnered with City+Ventures, a private equity firm based in Omaha, Nebraska, for its initial venture into the Midwest market. City+Ventures has committed to opening 39 Birdcall restaurants in Nebraska, Iowa, Kansas, and Missouri.

Midwest expansion plans

Josh Skurnik, co-founder and president of Birdcall, expressed enthusiasm about the partnership, stating, "We are thrilled to partner with such an experienced and respected group like City+Ventures as we begin to franchise Birdcall."

He added, "We had a lot of interest in this partnership but chose City+Ventures because of their team's deep knowledge and experience in building successful concepts. We are confident they will be great partners in expanding the Birdcall brand throughout the Midwest while maintaining standards for our guests."

Matt Dwyer, chief operating officer of City+Ventures, also commented on the new collaboration. "We believe in the Birdcall brand and its product—responsibly sourced, all-natural chicken, prepared quickly and at a great price."

He further noted, "Birdcall has proven to be successful in every market they have entered. We look forward to a successful partnership and are excited to introduce Birdcall to the Midwest."

National growth strategy

The expansion plans are not limited to the Midwest. Birdcall intends to open an additional 10 to 15 company-owned locations in new and existing markets by the end of 2024. The long-term goal is to reach 1,000 restaurant units within 10 years, with a focus on both company-owned stores and franchise partnerships.

Birdcall's menu features various chicken sandwiches, salads, and sides. A key aspect of its operations is the integration of technology, including self-ordering kiosks and a mobile app, to enhance efficiency and customer experience.

The brand emphasizes its commitment to quality ingredients, sourcing all-natural, 100% antibiotic-free chicken. This focus aligns with growing consumer demand for healthier, more sustainably sourced fast-casual options.

Currently, Birdcall has locations in Denver, Boulder, Arizona, and North Carolina. The franchising initiative is designed to accelerate growth beyond these established markets.

The company's rapid expansion strategy includes identifying experienced multi-unit franchisees who can effectively replicate Birdcall's concept and operational standards in new territories.

> "Our goal is to build a brand that is beloved in every community we enter, known for incredible food, innovative technology, and a commitment to giving back," Skurnik stated regarding the company's vision.

Birdcall also highlights its "1% Back to the Community" program, where a portion of sales from each restaurant is donated to local charities. This initiative is a core part of its mission to be a positive force in the communities it serves.