Technogym, Google Cloud Team to Supercharge AI-Powered Training

Technogym just crossed1 billion euros ($1.2 billion) in annual revenue for the first time. Its next move: a multiyear deal with Google Cloud.

The Italian luxury fitness equipment maker announced the partnership with the tech giant on Tuesday, which will power its AI Ecosystem with the latest generative AI, doubling down on the healthness era it has been building toward for years.

The collaboration will enhance the fitness company’s AI Coach, giving users a more predictive experience that allows them to interact via text, images or voice to receive personalized training guidance. For fitness operators and coaches, the technology will assist with workout programming, automating operational tasks and surfacing member metrics to help improve retention, Technogym said.

“As the wellness industry shifts toward hyper-personalized, agentic experiences, Google Cloud is at the forefront of delivering the advanced AI technologies needed to power this transformation,” said Google Cloud country manager Raffaele Gigantino. “By leveraging our AI technologies and preparing its data for an agentic future, Technogym is accelerating innovation and setting a new standard for consumer engagement in the fitness industry.”