TL;DR
Dr. Benjamin C. Litalien, Founder and Principal of FranchiseWell, discusses the concept of social franchising and its benefits. Dr. Litalien has spent three decades in the franchise community and created the Franchise Management Certificate program at Georgetown University.
As the Founder and Principal of FranchiseWell and a Certified Franchise Executive, Dr. Benjamin C. Litalien has spent three decades in the franchise community. Dr. Litalien completed his doctoral program at the University of Maryland University College with an award-winning dissertation focused on the theory of Social Franchise. As a staff member at Georgetown University’s Center for Continuing and Professional Education, he created the Franchise Management Certificate program, which he now teaches each semester at Georgetown for franchise professionals from the U.S. and around the world.
We asked Dr. Litalien to discuss the concept of social franchising, how it can benefit both franchise brands as well as nonprofits, and how brands can get started with their own social franchise strategy.
Tell us a little bit about your background.
In this story
This story was originally published in 1851 Franchise on May 4, 2016. Burnaze summarizes and links to the original reporting.
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