TL;DR
Bonchon debuts a new Korean BBQ sauce to pair with its wing deal for National Fried Chicken Day. The sauce is made with ingredients rooted in the brand's Korean heritage, including gochujang, rice vinegar, and brown sugar.
Made with ingredients that are rooted in the brand's Korean heritage, Bonchon's Korean BBQ sauce features gochujang, rice vinegar and brown sugar, with flavors of garlic and sake balanced with sweet pear. The new sauce joins Bonchon's signature Spicy and Soy Garlic sauces, creating a trio for guests to try.
"We are always looking for new ways for our guests to experience the joys of Korean comfort food," said Bonchon Chef Jae Park. "Our Korean BBQ sauce not only offers traditional flavors but also is a new way to enjoy our famously crunchy Korean fried chicken."
Through July 6, Bonchon is offering guests 50 wings for $65 in honor of National Fried Chicken Day. During this time, guests can also enjoy free delivery on all orders placed through Bonchon's website.
"Our crazy-crispy Korean fried chicken and new sauce are the perfect additions to any occasion or holiday," said Bonchon Vice President of Marketing Christina Coy. "This time of year is filled with barbeques, picnics and gatherings, and we wanted to offer our guests more ways to spice up their summer and crunch out loud."
To find the nearest Bonchon or order online for pickup or delivery, go to www.bonchon.com.
Bonchon is a global restaurant brand known for distinctive Korean double-fried chicken, Asian fusion cuisine and Korean specialties. Born in Busan, South Korea, in 2002, the concept was established in the United States in 2006. Bonchon sets out to have its fans "Crunch Out Loud" by sharing the joy of hand-battered, double-fried, crazy-crispy Korean fried chicken with the world. It currently has more than 400 restaurants across eight countries: Thailand, the Philippines, Singapore, Cambodia, Myanmar, Australia, Vietnam and the United States.
The brand has earned several recent accolades. It was recognized by Business Insider as "the gold standard for fried chicken" as well as included on Nation's Restaurant News' 2022 "Top 500 Restaurants," Fast Casual Magazine's 2023 "Top 100 Movers & Shakers" and Entrepreneur's 2022 "Franchise 500," "Fastest Growing Franchises," "Top Food Franchise" and "Top Global Franchise" lists.
In this story
This story was originally published in Franchising.com on June 28, 2023. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.