Cambria Hotels opening in DFW, Central Oregon markets

Choice Hotels International, a global lodging franchisor based in Maryland, today announced that their Cambria Hotels brand is opening new locations in two different strategic markets: the Hotel Euless near the DFW Airport in Texas and the Hotel Bend – Mt. Bachelor in Central Oregon.

Cambria is one of Choice Hotels’ three upscale brands, alongside Radisson and Ascend Collection Hotels. That upscale portfolio now includes more than 75 open hotels across the United States, with 50+ additional properties in the development pipeline.

“Cambria has always been about creating a true sense of place for our guests, and that strong foundation continues to translate into meaningful growth,” said Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International. “We’re excited to welcome travelers to these outstanding new properties in Bend and the Dallas-Fort Worth region, two destinations that exemplify the kind of vibrant markets where Cambria thrives. These openings reflect the dedication of our owners, developers, and teams, whose commitment helps us deliver memorable experiences that today’s upscale travelers seek while continuing to strengthen Choice Hotels International’s upscale portfolio.”

Brand expansion plans

As Cambria Hotels continues to grow, the brand anticipates opening locations in additional U.S. markets including Boston, Colorado Springs, and Jacksonville in the near future as well as adding their first Canadian location. The company is specifically prioritizing development in leisure destinations, major metropolitan areas, and growing business hubs.

The two new openings both reflect that strategy, as Bend, Oregon is an outdoor recreation hub with a vibrant local culture and distinct food and beverage scene, while the Hotel Euless will provide convenient access to the DFW airport, AT&T Stadium, and the historic city of Grapevine.

“Cambria’s growth is driven by a disciplined approach that creates long-term value for owners while expanding the brand in markets with strong demand,” said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. “The openings in Oregon and Texas reflect our focus on strategic destinations that strengthen Cambria’s presence and support the continued growth of Choice Hotels’ upscale portfolio.”

Franchise opportunities

Choice Hotels International offers prospective franchisees with two different paths to owning one of their locations: either new construction or conversion of an existing hotel. Franchisees who build can leverage Choice Hotel’s proprietary efficient designs, while conversions allow property owners to re-open quickly with the backing of a strong, established brand.

At this time, Cambria Hotels are only available for new construction.