Crust Pizza Co. Eyes National Expansion with Franchise Model

Crust Pizza Co., a Chicago-style pizza franchise founded in 2011 in The Woodlands, Texas, is experiencing steady growth, positioning itself as a potential major franchise in the U.S. pizza industry. Founded by childhood friends Mark Rasberry and Clint Price, the chain now boasts 37 locations, with 10 more planned by the end of 2024.

CEO Carl Comeaux, who joined the company after falling in love with its concept, aims for controlled expansion, targeting 50 franchise licenses and 25 new locations annually, with a goal of 250 stores in nine years.

Crust Pizza Co. offers a menu centered on Chicago-style thin-crust pizza, as well as pastas, calzones, salads and desserts. The dine-in experience is a key differentiator, with welcoming atmospheres that feature open windows, warm lighting and even kid-friendly outdoor seating.

Financially, the chain is strong, with an average unit volume (AUV) of $1.6 million, surpassing competitors like Papa John’s and Domino’s. Notably, Crust has not closed a location since 2021 and is selective about franchise partners, rejecting 93% of applicants. The chain’s emphasis on community involvement and its unique approach to responsible franchising suggest it is poised for long-term success while maintaining a local, neighborhood feel.