TL;DR
Museum of Illusions opened 11 new locations in 2023, including four corporate locations and seven franchise locations worldwide. The brand surpassed its internal visitor records worldwide in 2023.
Museum of Illusions® announced today that it added 11 new museums to the brand’s roster.
Throughout 2023, Museum of Illusions opened four corporate locations in Minneapolis, Atlanta, Denver and its flagship museum on the Las Vegas Strip. In 2023, the brand also opened seven new franchise locations across the globe: four in the U.S. (Austin, Houston, Scottsdale and Pittsburgh), one in Montreal, Canada, and two in France (Marseille and Bordeaux).
In 2023, the brand surpassed the threshold of visitors worldwide after opening more museums than any other year in the brand’s history.
“2023 was a remarkable year for the brand from opening our flagship location in Las Vegas with celebrity partners to surpassing internal visitor records worldwide and museum openings,” said Jonathan Benjamin, CEO of Museum of Illusions.
In this story
This story was originally published in Franchising.com on January 12, 2024. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.