Crowds Flock to Cilantro Taco Grill’s Franchise Grand Opening

Cilantro Taco Gril recently celebrated the grand opening of its Chicago location—and its first franchise location—in Wheeling, on November 9th. Located at 749 N. Milwaukee Ave., converted from an old Dunkin’ Donuts, the event drew huge crowds, with guests enjoying a festive ribbon-cutting ceremony, live Mariachi music, and a special offer of a free Jarrito or Churro with the purchase of a protein. The franchise store is the first of three that the brand has announced opening in Illinois before the end of the year.

Roberto Sanchez, a technology entrepreneur and long-time business partner turned franchisee, was the first to open a franchise location in Chicago. He is joined in this venture by his son and business partner, Anthony Sanchez, who serves as the Operational Manager. Just as the Morfin family has built generational wealth through Cilantro Taco Grill, Roberto and Anthony aspire to achieve the same in their own journey.

“Opening my own Cilantro Taco Grill is not just a personal milestone; it’s a huge milestone for my family. I believe deeply in our mission to bring authentic, high-quality Mexican food and culture to communities everywhere. My son and myself are so proud to be part of that,” said Roberto. “The support I’ve received from the team has been incredible, and I see this as only the beginning—we’re on a path to change the way people experience Mexican food.”

"This grand opening with Roberto is a full-circle moment for us—a testament to the kind of family and community we’re building with Cilantro Taco Grill," said Temoc Morfin, CEO of Cilantro Taco Grill. "Roberto’s journey from business partner and friend to franchisee is exactly what we envision for those who believe in this brand. Our Cilantro family brings authentic Mexican flavors and a welcoming experience to every community we enter and seeing everyone come together to support the Sanchez family today is a powerful reminder of the heart and soul behind everything we do."