TL;DR
Cilantro Taco Grill plans to open three corporate stores in the Chicago area, overseen by founder Temoc Morfin and C.O.O. Gerardo Morfin. The brand, founded in 2013, is expanding its presence in Chicagoland with authentic Jaliscan flavors.
As demand for Cilantro Taco Grill’s authentic Jaliscan flavors continues to rise across Chicagoland, the new locations will open in Bensenville, Bloomingdale, and Des Plaines. These corporate restaurants will be overseen by the founder of Cilantro Taco Grill himself, Temoc Morfin, and the brand’s C.O.O., Gerardo Morfin, bringing the same quality and neighborhood feel to each new location.
Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring his culture’s flavors and recipes to the masses by his father, ‘Don Javi’ Morfin. The brand has been thriving since the first location opened in 2013. The family-owned franchise has created a new category in Mexican food: The authentic flavors of a Jaliscan taqueria and the scalability of Chipotle, all under the same roof.
“We started Cilantro Taco Grill here in Chicago with one location and a dream to bring fresh, high-quality food to our community. There is love for our brand in Chicago,” said Morfin.
Cilantro Taco Grill recently launch its franchise opportunity, with the support of Armando Christian Perez (Pitbull) and Fransmart.
In this story
This story was originally published in Franchising.com on December 6, 2023. Burnaze summarizes and links to the original reporting.
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