Jersey Mike’s Franchisee Signs Multi-State Deal with Cilantro Taco Grill

Cilantro Taco Grill has secured a franchise deal with Hector Haget for So. California and Dallas, Texas. Haget is a Jersey Mike’s franchisee and a Mountain Mike’s franchisee.

“You know, I came to the USA when I was four years old and didn’t speak any English until I was 7. Temoc and his family’s story resonated with me on so many levels,” said Hector Haget, Cilantro Taco Grill franchisee. “We are looking for the next great concept to develop, and believe Cilantro Taco Grill, with its authentic food and vision of helping other Latinos become Entrepreneurs, is the next great franchise.”

Hector Haget is a Cuban-born American who began his career in franchising over 13 years ago. He built a 15-unit trade area for Jersey’s Mikes in Southern California. Like the founding family of Cilantro Taco Grill, the Morfins, Haget’s family, including his wife Jennifer, son, and son-in-law, are involved in different aspects of the family business. “I have done it. I am living the American dream and I hope that I can help others do the same with this concept,” said Hector Haget.

“Hector’s decision to join us in expanding Cilantro Taco Grill into California and Texas shows the strength of our mission to empower Latinos and immigrants to achieve generational wealth through franchising,” said Temoc Morfin, Founder of Cilantro Taco Grill. “Together, we are creating opportunities for people like Hector and myself to thrive in the land of opportunity.”

Cilantro Taco Grill’s mission extends beyond sharing high-quality, authentic Mexican food; they are shattering barriers by empowering immigrant and Latino communities through franchising. In 2023, Cilantro Taco Grill partnered with Fransmart, and Armando Perez (Pitbull), to bring their franchise offering to the masses.