Cilantro Taco Grill Marks Milestone with First Texas Opening

Behind the Location: Multi-Unit, Multi-Brand Franchisee Hector Haget

• Haget immigrated to the United States from Cuba with his family when he was 4, a similar pursuit of the American dream that inspired Cilantro Taco Grill’s founder, Temoc Morfin. Like Morfin, Haget’s parents worked tirelessly to create better opportunities for their children, instilling in him a strong work ethic and entrepreneurial spirit.

• With 17 years of experience franchising with Jersey Mike’s, Haget is now bringing his expertise and passion for franchising to Cilantro Taco Grill.

“Cilantro Taco Grill is proof that if an immigrant dreams big and works hard, anything is possible,” said Haget. “Temoc and I share the same immigrant journey to the United States as so many others. In a world dominated by Mexican QSR giants like Taco Bell and Chipotle, it’s refreshing to be part of a brand that serves Mexican cuisine while empowering Latino entrepreneurs to live out their own American dream.”

As Cilantro Taco Grill opens its first franchise outside Chicagoland, the brand is maintaining a consistent customer experience through its central commissary system that is prioritizing authentic flavors and ingredients.

“I never could have imagined that my taqueria in the Chicago suburbs would grow into a franchise,” said Temoc. “I started Cilantro Taco Grill with a mission to set immigrants like myself up for success in business, inspired by my family’s own immigrant story. It’s very exciting to now share our authentic recipes and the flavors of my culture with new communities, giving more customers a taste of my home in Jalisco.”

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.