TL;DR
Consumer confidence held steady in November with small increases in job-market confidence and confidence in household finances, according to The Numerator Consumer Sentiment Tracker. The November Consumer Confidence Score was 56.2, up 0.2 from October.
According to The Numerator Consumer Sentiment Tracker, consumer confidence held steady in November with small increases in job-market confidence, confidence in their ability to make ends meet, and with nonessential spending. The November Consumer Confidence Score was 56.2 (+0.
2 vs. October), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. Other survey results include: 39% of consumers think it's very or somewhat easy to find employment in the current job market.
48% of consumers say their household's financial situation is currently good or very good. 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (37%) and paying down debts (34%) while 12% of consumers say they do not have any spare cash.
To save money, consumers are shopping for items on sale (42%), using coupons/discount codes (42%), and cooking at home (41%). The November Financial Outlook Score was 57.4 (+5.
1), indicating that consumers feel positive about their household finances. Thinking about one year from now, 34% think their finances will be better than they are now, 47% think they'll be the same, and 19% think they'll be worse. This month's growth over last was driven by many groups, especially Boomers (+8.
3 pts) and White shoppers (+7.8 pts), who have consistently felt the most negative. At the same time, Gen Z (-1 pt) and Black shoppers (-3.
8 pts) both saw declines though they remain some of the most optimistic groups overall.
In this story
This story was originally published by M. Scott Morris in Franchising.com on December 30, 2024. Burnaze summarizes and links to the original reporting.
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