Meg Roberts

Roberts is a highly effective and seasoned executive leader with proven expertise in brand building, client relations and talent development. She has 15 years of broad experience in leading brands with an emphasis on the female consumer, health, beauty and wellness. She also excels at deep expertise in franchising, strategy, marketing, operations, brand/unit development and communications, public relations, and corporate culture development.

She enjoys building client relationships, change management and inspiring high-performing teams to drive business results. Her clients include family-owned, synergistic, PE acquisition, M&A and capital raises. She is a formally trained public speaker with exceptional communication, team-building, negotiation and personnel development skills.

She is also a tenacious problem solver who thrives on stage and in challenging situations. She has a proven track record of aggressive goal setting and achievement.

Board Member—International Franchise Association (IFA)

Board Member—Frios Gourmet Pops (2020)

Board Member—Emerging Franchisor Conference

Board Member—Franchise Update Consumer Marketing Conference

Franchise Update Magazine as Top 24 Female Executive

Crain’s Detroit winner of prestigious “40 under 40” executive leadership award

Women’s Committee (IFA) As President, represented Molly Maid during episode of A&E’s “Be the Boss” reality series

They have brought together a team of experienced franchise executives who possess a track record of success with major, national brands. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. They are very proud of the people behind each one of their brands: the founders, team members and franchisees.

They each demonstrate high levels of integrity both inside and outside the workplace. They are very proud of each one of their brand’s core products; clearly understanding the true product and delivering it as “Best in Class” is the second hallmark of a Franworth brand. They are very proud of the passion that their brands inspire.