Marketing Byte: How Franchises Measure the Customer Experience
Last year, Franchise Update Media released its 2025 Annual Franchise Marketing Leadership Report.
· Franchising.com· January 27, 2026
Company
AFMR
AFMR is a company in Burnaze's franchise knowledge graph, mentioned since 2019. 57 stories link here, each summarized from the original publisher.
Local Marketing Blind Spot: New AFMR Reveals Surprising Spending Trends
AFMR reveals 85% of franchise brands require local marketing spend.
· Franchising.com· November 10, 2025
From Differentiator to Driver: 2025 AFMR Findings Reveal Franchises Leaning into CX, Local Reach, and AI Integration
No longer just a differentiator, CX is the engine driving growth and resilience as franchisors look to harness the power of their brands like never before.
· Franchising.com· October 12, 2025
Marketing Byte: Looking at Franchise Marketing Funds
Franchise Update Media releases 2025 Annual Franchise Marketing Leadership Report
· Franchising.com· September 30, 2025
CX Marks the Spot
Our editorial team is excited about what the future has to offer with this new partnership.
· Franchising.com· September 9, 2025
Marketing Byte: How Franchises Use Social Media for Consumer Advertising
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· April 29, 2025
Marketing Byte: How Franchises Track and Manage Online Reputations
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· March 25, 2025
Marketing Byte: How do Franchises Use Customer Loyalty Programs?
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· February 25, 2025
Marketing Byte: AFMR Examines Size and Responsibilities of Franchise Marketing Teams
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· January 28, 2025
Marketing Byte: AFMR Examines Who Handles Franchise Marketing
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· December 9, 2024
Marketing Byte: AFMR Examines the Successful Methods Driving Customer Lead Counts
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· November 12, 2024
Marketing Byte: AFMR Examines How Marketing and Digital Advertising Funds are Allocated
The 2024 Annual Franchise Marketing Report ( AFMR ) provides data-driven insights that marketing professionals and other leaders can use to measure and elevate their efforts.
· Franchising.com· October 9, 2024
Marketing Byte: AFMR Examines the Size, Growth, and Location of Franchise Marketing Staffs
Annual Franchise Marketing Report examines the size, growth, and location of franchise marketing staffs, highlighting shifts to hybrid and remote work models.
· Franchising.com· August 13, 2024
Marketing Byte: AFMR Highlights How Franchises Use Social Media for Advertising and Marketing
AFMR report shows 98% of franchises use social media for marketing
· Franchising.com· July 9, 2024
Marketing Byte: AFMR Highlights How Franchises Support Advertising Programs
Franchise advertising requires a creative and innovative approach to effectively reach target audiences in a competitive landscape.
· Franchising.com· June 11, 2024
Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business
Building a marketing budget and deciding where to spend those dollars are important decisions in any business.
· Franchising.com· May 14, 2024
AFMR Survey Finds More Than 2/3 of Lead Conversions come from Digital Marketing and Referrals
The AFMR Survey finds that digital marketing and referrals have the highest lead-to-close ratios in franchising, with digital marketing emerging as a frontrunner in lead conversion.
· Franchising.com· April 9, 2024
Annual Franchise Marketing Report Data You Can Use
The Annual Franchise Marketing Report provides benchmarking data and insights for franchise marketers to improve their effectiveness and make efficient use of their marketing budgets.
· Franchising.com· March 12, 2024
5th Annual Franchise Marketing Report: Local Spend
The 2023 Annual Franchise Marketing Report provides benchmarking data and analysis for franchise consumer marketers.
· Franchising.com· December 24, 2023
5th Annual Franchise Marketing Report: Franchisee Involvement
Results from the 2023 Annual Franchise Marketing Report (AFMR) were revealed this summer at the Franchise Customer Experience Conference, or FCXC.
· Franchising.com· December 18, 2023
5th Annual Franchise Marketing Report: Customer Loyalty Programs
Results from the 2023 Annual Franchise Marketing Report (AFMR) were revealed this summer at the Franchise Customer Experience Conference, or FCXC.
· Franchising.com· December 17, 2023
5th Annual Franchise Marketing Report: Marketing Team
The 2023 Annual Franchise Marketing Report provided benchmarking data and analysis for franchise consumer marketers.
· Franchising.com· December 11, 2023
5th Annual Franchise Marketing Report: Cost Per Customer
The 2023 Annual Franchise Marketing Report delivered invaluable benchmarking data on cost per customer for franchise consumer marketers.
· Franchising.com· December 10, 2023
5th Annual Franchise Marketing Report: Marketing Spend & Effectiveness
The 2023 Franchise Marketing Report provides benchmarking data and analysis for franchise marketers.
· Franchising.com· December 4, 2023