2020 is the Year for Localized Marketing
Localized marketing is key to making businesses stand out from competitors.
Anytime Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 310 stories link here, each summarized from the original publisher. * Baleo Fitness, a large Anytime Fitness franchisee, has grown to over 100 locations in 15 states [[2026-10-29 How Anytime Fitness Operator Baleo Hit 100 (6204eb)]]. * Anytime Fitness has acquired 10 clubs in France through its local master franchisee, adding 10 locations and 14,000 members to its network [[2026-08-11 Anytime Fitness Acquires 10 Clubs in France, a Key European Growth Market (550efe)]]. * Blue Star Investments, led by CEO Luke Andrus, aims to become the largest franchise group in the Anytime Fitness system, having nearly doubled its locations from 46 to 83 in less than two years [[2026-07-10 Bulking Up CEO Targets Top Spot in Anytime Fitness System (a0d26f)]]. * Anytime Fitness has adopted a self-employed trainer model in six London clubs through a partnership with Your Personal Training [[2026-04-24 Anytime Fitness Adds Self-Employed Trainer Model in London (bb6f57)]]. * John Thuringer, formerly of Anytime Fitness, has been named vice president of franchise growth at WellBiz Brands [[2026-08-31 WellBiz Brands Announces John Thuringer as Vice President of Franchise Growth (d11ed5)]]. * The fitness industry continues to grow, driven by shifts towards strength training and recovery, as well as the use of technology such as artificial intelligence [[2026-10-29 Franchise Times Ranks the Largest Fitness Franchisees (c17a72)]]. * Anytime Fitness multi-unit franchisee Amanda Rainsberger uses data to inform decisions and drive profitability, emphasizing the importance of unit-level economics and data visibility [[2026-07-03 Clarity Is King Unit-Level Data Points the Way to Profitability (f9d12b)]]. * The International Sports Sciences Association (ISSA) has identified a 'readiness gap' in the fitness industry, where personal trainers lack business skills despite having certifications [[2026-07-14 Report Personal Trainers Don’t Have the Business Skills Gyms Require (7fee56)]]. Filed under Fitness / Gym & HVLP.
Localized marketing is key to making businesses stand out from competitors.

Anytime Fitness President Stacy Anderson will appear on the CBS series Undercover Boss on January 15, 2020, to gain insights into the company's franchise operations.

Anytime Fitness recognized as one of Franchise Times' top forty Fast & Serious franchise brands, with notable growth and a milestone Antarctica opening.
Trend alerts to assist you with your international expansion plans
Self Esteem Brands appoints SOCi as its new global platform of record for localized social marketing, supporting its franchisees with social marketing campaigns.
SOCi has formed a Customer Advisory Council to address the critical needs of multi-location businesses in localized social marketing.

India's franchise industry is estimated at $50.4 billion, a fourfold growth since 2013, driven by professionals from an IT background.
Considering expansion into Germany, established franchisor and vice chair of the German Franchise Association, Matthias H.

1851 covered the importance of the discovery process in franchising, highlighting the value of lead nurturing and content marketing.

Franchisee validation is crucial for a successful discovery day, as exemplified by Ken Barton’s experience with Minuteman Press.
Trend alerts to assist you with your international expansion plans
Trend alerts to assist you with your international expansion plans

Edward “EK” Navan founded REGYMEN Fitness, a franchise brand that offers high-intensity interval training workouts.

U.S. health and fitness brands expand abroad, with recent deals including GymGuyz's plan to add 70 locations in the U.K. and Little Land Play Gym's 100-unit deal in China.

Anytime Fitness plans to open a location on Antarctica, making it the first franchise to have locations on all seven continents.

Thomas E. O'Keefe is a franchise attorney with experience in civil defense litigation and has served as President of Smoothie King.

Anytime Fitness opens a seasonal club aboard an Antarctica-based cruise ship, marking the brand's presence on all 7 continents.

Cheba Hut store GM-turned-franchisee Isaac Montoya prepares to open the brand's second Albuquerque location in the city's Cottonwood neighborhood.

5 reasons to buy a REGYMEN Fitness franchise in 2019, including its unique approach to fitness and market demand.

REGYMEN Fitness primes for national growth through franchising, with a focus on high-energy studios and innovative programming.

REGYMEN Fitness President Tom O’Keefe discusses the brand's unique features and plans for national growth through franchising.

The January 2019 issue of Good News highlights mergers and acquisitions, private equity-fueled investments, and consolidation in the franchising industry.

Several fitness franchises experience exponential growth, citing the CDC in their efforts to entice new customers and promote healthy lifestyles.

Franchise brands offer a wide range of options for prospective franchisees, but researching and selecting the right brand can be challenging.