
Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO
Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO
Anytime Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 310 stories link here, each summarized from the original publisher. * Baleo Fitness, a large Anytime Fitness franchisee, has grown to over 100 locations in 15 states [[2026-10-29 How Anytime Fitness Operator Baleo Hit 100 (6204eb)]]. * Anytime Fitness has acquired 10 clubs in France through its local master franchisee, adding 10 locations and 14,000 members to its network [[2026-08-11 Anytime Fitness Acquires 10 Clubs in France, a Key European Growth Market (550efe)]]. * Blue Star Investments, led by CEO Luke Andrus, aims to become the largest franchise group in the Anytime Fitness system, having nearly doubled its locations from 46 to 83 in less than two years [[2026-07-10 Bulking Up CEO Targets Top Spot in Anytime Fitness System (a0d26f)]]. * Anytime Fitness has adopted a self-employed trainer model in six London clubs through a partnership with Your Personal Training [[2026-04-24 Anytime Fitness Adds Self-Employed Trainer Model in London (bb6f57)]]. * John Thuringer, formerly of Anytime Fitness, has been named vice president of franchise growth at WellBiz Brands [[2026-08-31 WellBiz Brands Announces John Thuringer as Vice President of Franchise Growth (d11ed5)]]. * The fitness industry continues to grow, driven by shifts towards strength training and recovery, as well as the use of technology such as artificial intelligence [[2026-10-29 Franchise Times Ranks the Largest Fitness Franchisees (c17a72)]]. * Anytime Fitness multi-unit franchisee Amanda Rainsberger uses data to inform decisions and drive profitability, emphasizing the importance of unit-level economics and data visibility [[2026-07-03 Clarity Is King Unit-Level Data Points the Way to Profitability (f9d12b)]]. * The International Sports Sciences Association (ISSA) has identified a 'readiness gap' in the fitness industry, where personal trainers lack business skills despite having certifications [[2026-07-14 Report Personal Trainers Don’t Have the Business Skills Gyms Require (7fee56)]]. Filed under Fitness / Gym & HVLP.

Orangetheory and Anytime Fitness merge to form Purpose Brands, naming Tom Leverton CEO

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