The Bar Method

The Bar Method is a boutique fitness franchise specializing in barre-based workouts that combine elements of ballet, Pilates, yoga and strength training.

Balancing motherhood with multi‑unit franchise ownership isn’t about achieving perfect harmony.

Purpose Brands, a portfolio of fitness, health and wellness franchise concepts and services, has named Patricia Perry chief development officer.

Laura Santora and Noreen Dante own multiple Bar Method locations in California.

Hand & Stone appoints Matthew Stanton as Chief Development Officer

The global Pilates and yoga studio market is projected to grow from $1.1 billion in 2025 to $3.8 billion by 2035, driven by demand for studio concepts that focus on flexibility, mobility, and recovery.

Lauren Cody, a seasoned executive leader in the franchise industry, has been appointed brand president of Orangetheory Fitness, while co-founder and CEO Dave Long will transition to co-chair of the Purpose Brands board into a strategic advisor role.

Orangetheory launches 12 Days of Fitness Challenge with top-rated workouts.

The Bar Method raises awareness and funding for domestic violence victims

Expanding a franchise internationally requires an intentional balance between maintaining a strong global brand identity and adapting to specific market dynamics.

Barre fitness franchises like barre3, The Bar Method, and Pure Barre offer investment opportunities

UBX is the latest fitness brand to unveil its strategic expansion plans in the United Arab Emirates, which will see the boxing fitness franchise open 18 locations across the region, with initial sites planned for Dubai and Abu Dhabi.

The Bar Method expands to Japan with 1.6 million class attendees in 2023.

Yoga franchises, such as YogaSix, are a great investment opportunity in the booming health and wellness market.

Planet Fitness sells $800 million in bonds to repay debt.

International franchise news roundup, including Domino’s India franchisee boost and Happy Joe’s Pizza & Ice Cream expansion.

The Bar Method is expanding beyond North America and plans to open its first Tokyo studios early next year, following an agreement with Fast Fitness Japan (FFJ), which acquired the master franchise rights to the Barre brand.

The Bar Method, the studio barre brand that builds stronger bodies with high repetition, low-impact resistance workouts combining elements of Pilates, yoga and strength training, has announced the international expansion…

April Anslinger discusses the importance of female mentors in the franchise industry, highlighting the benefits of intentional and purposeful mentoring relationships.

Tierra Encantada appointed Meg McDougall as its first Chief Marketing Officer, leading the company's marketing strategy and brand experience initiatives.

Orangetheory merges with Self Esteem Brands in $3.5 billion deal.

Anytime Fitness owner Self Esteem Brands (SEB), a portfolio of fitness and personal care franchises, has closed out a solid 2023 with system-wide revenues up 12.3% compared to 2022.

In the fitness space, there’s always a new trend. Whether it’s novel workouts, new medications or updated technology, each threatens to make existing brands stale, or worse, obsolete.

Self Esteem Brands shares keys to franchise success across its portfolio