CrossFit

CrossFit CEO Bruce Edwards confirmed the brand is no longer for sale, ending a process initiated by private equity owner Berkshire Partners in early 2025.

After securing partnerships with major gym chains and sports clubs across Europe, the Belfast-based strength equipment manufacturer is initiating its expansion into the United States market.

Former COO Bruce Edwards will return to CrossFit as CEO on May 4, succeeding Don Faul to lead the global fitness brand's next phase.

The vibes of an environment dictate everything — from perceived value to your mood and even how you feel about yourself and others.

The fitness industry is inching toward a personal best when it comes to finance.

The D1 Training facility in Billings, Montana, is all about community and family.

Chilly GOAT Cold Tubs offers wellness solutions for fitness brands

Matt and Megin Sharp, founders of KidStrong, share their journey from building a program for their daughter to becoming leaders in the children’s wellness franchising space.

For 10 years, Michael Wuest successfully managed a CrossFit gym in Columbia, Missouri.

Pvolve debuts in South Florida with a new Palm Beach Gardens development deal, offering functional fitness workouts to the community.

Global fitness race brand Hyrox is going the distance, outfitting thousands of gyms worldwide with equipment and workout programming to create official Hyrox Training Clubs.

An Army vet has achieved his dream of owning a gym with a Workout Anytime franchise, which offers 24/7 access to fitness equipment.

Ascent Protein has reached new heights, inking a nationwide partnership with Orangetheory Fitness that makes the sports nutrition brand the fitness franchise’s first official protein powder partner.

BFT franchisees find white space in boutique fitness with 300 licenses sold.

Fulcrum Fitness founder David Levy introduces a new functional fitness concept with a unique personal training approach.

Ninja Nation Mobile Arena opens in Nashville, Tennessee, with local entrepreneurs Tara and Ryan Kinney presenting a unique opportunity for the community.

OPEX hires TrueCoach founder Casey Jenks as CTO to lead CoachRx development

Anytime Fitness announced the launch of its AF SmartCoaching technology and AF App, offering its members digital, round-the-clock personalized coaching and support.

QC Kinetix has opened a new clinic in Sugar Land, TX, offering regenerative medicine protocols.

Teriyaki Madness is opening its first location in San Antonio, TX, bringing its Seattle-style Teriyaki Shop to the city on December 30th.

Fitness Premier 24/7 Clubs expands its presence by partnering with the University of Illinois Urbana–Champaign to offer a gym to students, providing them with access to fitness facilities.

Orangetheory Fitness appoints Jason Dunlop as President of International, expanding the brand's global presence and development.

Restore Hyper Wellness announced it has appointed Jeremy Landis to Chief Product and Technology Officer, and Tony Cheng to Chief Data and Information Officer.

Alex and Alyssum Genthon have decided to change course, taking the leap into business ownership as two of the newest owners with 360º Painting, the 120-plus-territory home painting franchise.