
CrossFit No Longer Up for Sale, CEO Says
CrossFit CEO Bruce Edwards confirmed the brand is no longer for sale, ending a process initiated by private equity owner Berkshire Partners in early 2025.
· Athletech News· July 7, 2026
Bruce Edwards is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 1 story links here, each summarized from the original publisher.

CrossFit CEO Bruce Edwards confirmed the brand is no longer for sale, ending a process initiated by private equity owner Berkshire Partners in early 2025.