
Adweek: How Tasty Mastered Social Video and Helped Drive 50% of BuzzFeed’s Revenue
Tasty creates 2,000 recipe videos in 15 months, reaching 500 million people a month.
Facebook is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,011 stories link here, each summarized from the original publisher. * Facebook is used by franchisors for recruitment, with 77% of development teams using it, according to the Annual Franchise Development Report (AFDR) [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * Franchises can leverage social media to promote their website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * The 2024 US election season is expected to disrupt digital media, making it challenging for franchisors to grow their systems, but alternative marketing strategies can help mitigate this [[2024-08-25 Political Noise Expect the 2024 election to disrupt digital media (580b78)]]. * Short-form videos are becoming effective tools for connecting with B2B audiences in the franchise space, allowing for quick, digestible information and emotional connections [[2024-01-22 Embrace Bite-Sized Clips Short-form videos quickly connect with prospects (521ead)]]. * Franchise owners can attract and retain talent by prioritizing work-life balance, building local relationships, and leveraging social media [[2026-05-22 Winning the Talent Search Tips for finding the people your business needs (28a25e)]]. * A strong digital footprint, including a mobile-first website and presence on social platforms, is critical for conversion and trust-building when selling franchises [[2026-01-02 How to Sell Franchises in 2026 Top Channels & Buyer Trends (528744)]]. * Valpak partnered with Crayola to celebrate Black History Month by transforming its blue envelope into a coloring page and inviting consumers to color and share their masterpieces on Valpak's Facebook page [[2022-02-01 Valpak Partners With Crayola to Celebrate Black History Month (07746f)]].

Tasty creates 2,000 recipe videos in 15 months, reaching 500 million people a month.

The article discusses Lightbridge Academy, a childcare franchise, but lacks relevant information for the topic.

The International Franchise Association's FranTech conference highlights the latest trends in franchise marketing, technology, and digital landscape.

Facebook introduced augmented reality selfie lenses called “Masks” in the main app for iOS users in the US, UK, and New Zealand.

Employers are enlisting employees to create an army of social media advocates, but lacks relevance to the franchise industry.

For nearly all Franchise Development executives with whom I’ve spoken this year, the answer is “Sure!” Less than 2 two years ago, the answer was, “Why?”

Facebook introduces new features, including food ordering and ticketing, to increase user convenience.

Franchise development executives discuss the use of Facebook Custom Audience Targeting for franchise development and marketing.

Domino's Pizza sees a 13 percent jump in same-store sales, attributing the success to share gains rather than overall market growth.

The Women's Franchise Network held a fall event discussing social media best practices for franchising, featuring a panel of experts including Bridget Vetter and Jack Monson of Qiigo.

Pinterest announces a 50% increase in monthly active users, reaching 150 million, with a significant increase in users outside of the U.S.

Lisa Oak, founder of Oak Advisory Services, shared social media tips for small business owners on the Social Geek Radio podcast.

Marketers plan to increase their budgets for social media advertising, with a focus on search, mobile, and Facebook.

Facebook created a separate mobile app for its event feature, which could be used as a general-purpose calendar.

Toppers Pizza uses crowdsourcing to drive menu innovation and engage with their large social media following.

Facebook and Twitter saw significant activity on debate night, with Hillary Clinton's comments on Trump's character being a top moment on social media.

Franchising experts discuss effective social media strategies to generate leads, understanding ideal candidates and utilizing social networks for franchise development.
A panel of franchise rock stars shared strategies on using social media for franchise lead generation, including Facebook best practices, at the Franchise Leadership and Development Conference.

Franchises can use social media to drive consumer foot traffic and raise brand awareness, but creating engaging content is crucial to success.

Coffee lovers can get free or discounted coffee at various locations on National Coffee Day, including Krispy Kreme and Dunkin' Donuts.

Facebook to launch enterprise communication and collaboration network Facebook At Work in the next few weeks on a per seat pricing model.

Right at Home plans to address the senior care industry's labor shortage by hiring more caregivers and streamlining its hiring process.

Squatty Potty, a bathroom product, experienced a 600% increase in online sales and $15 million in sales in 2015.

Dunkin' Donuts remains relevant in the competitive franchise industry, despite the rise of local and artisanal shops.