
Welcome to the Inaugural Annual Franchise Marketing Report (AFMR)!
The inaugural Annual Franchise Marketing Report provides data and analysis for franchise marketing leaders to benchmark their brand's performance against competitors.
Facebook is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,011 stories link here, each summarized from the original publisher. * Facebook is used by franchisors for recruitment, with 77% of development teams using it, according to the Annual Franchise Development Report (AFDR) [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * Franchises can leverage social media to promote their website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * The 2024 US election season is expected to disrupt digital media, making it challenging for franchisors to grow their systems, but alternative marketing strategies can help mitigate this [[2024-08-25 Political Noise Expect the 2024 election to disrupt digital media (580b78)]]. * Short-form videos are becoming effective tools for connecting with B2B audiences in the franchise space, allowing for quick, digestible information and emotional connections [[2024-01-22 Embrace Bite-Sized Clips Short-form videos quickly connect with prospects (521ead)]]. * Franchise owners can attract and retain talent by prioritizing work-life balance, building local relationships, and leveraging social media [[2026-05-22 Winning the Talent Search Tips for finding the people your business needs (28a25e)]]. * A strong digital footprint, including a mobile-first website and presence on social platforms, is critical for conversion and trust-building when selling franchises [[2026-01-02 How to Sell Franchises in 2026 Top Channels & Buyer Trends (528744)]]. * Valpak partnered with Crayola to celebrate Black History Month by transforming its blue envelope into a coloring page and inviting consumers to color and share their masterpieces on Valpak's Facebook page [[2022-02-01 Valpak Partners With Crayola to Celebrate Black History Month (07746f)]].

The inaugural Annual Franchise Marketing Report provides data and analysis for franchise marketing leaders to benchmark their brand's performance against competitors.
Trend alerts to assist you with your international expansion plans

Facebook is still the king of marketing, with 2 billion users and Instagram 1 billion.

Franchise brands need to focus on building buzz through franchisee validation, providing transparency and a clear brand mission to attract prospective franchisees.

Franchisors need to utilize all of the tools available to them to build buzz in 2020 and place high in Google searches.

Franchise news and updates, including bankrupt billionaires and Forever 21's questionable diet bar decision.

The article discusses the importance of integrated, omnichannel marketing, but it is not specifically about franchising or multi-unit operations.

With so much noise all around vying so desperately for consumers' attention, marketing a business effectively is an essential function to any business's lifeline.

LIME Painting provides franchise owners with a platform to give back to their local communities through its 501(c)(3) public charity nonprofit arm, LIME Light Outreach.

Lisa Brink provided 5 tips for tuning up customer experience strategy.

A sales strategy emphasizes the importance of showing, not telling, and engaging prospects through interactive experiences.

Franchise Development Manager Joseph English discusses the types of candidates buying franchises and the business model they are looking for.

Restaurants should use Instagram to showcase their food and engage with customers, as the platform is ideal for visual marketing and reaching a younger audience.

Millennials use online and offline media to research and purchase products.

The article discusses the evolving role of social media in Sizzler's marketing efforts.

Our success is based on the success of our franchisees, so we put an enormous level of resources behind supporting local store marketing.

Corporate social responsibility (CSR) is important for brands targeting Millennials, who value socially responsible branding and content.

Article discusses the importance of ongoing communication between managers and employees in the workplace, but is not specifically about franchising or multi-unit operations.

Wireless Zone's Annual Charity Golf Tournament raises funds for various charities, demonstrating the company's commitment to community giving.

LinkedIn has neared zero reach – a social movement where the network creators limit the reach of a post to be virtually nothing unless you spend money on advertising.

Qmee's refreshed mascot Oinq boosts social engagement by 17.52% on Facebook.

Companies are using social media to expand their brand voice and marketing efforts.

The US Justice Department is considering taking action against Apple and Facebook, with the Federal Trade Commission overseeing complaints about the social network.

Wouldn’t sales life be easy if prospect hunting was as simple as going to an event big enough to fill a football stadium full of your exact targets?