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FranCamp is a franchise growth intensive for founders and leadership teams looking to build stronger, more scalable franchise systems.

The 5 most important KPIs for franchise development websites were discussed, including traffic and conversion rates, according to Michae.

Snapchat is experimenting with sharing ad revenue with creators, a move announced during the company's keynote at VidCon.

The article discusses influencer marketing and the launch of Facebook's Brand Collabs Manager, but does not specifically relate to a franchise or multi-unit brand.

Eric Holm has graced the pages of this magazine before.

Showhomes shares insights on its franchise development website and its plans for 2018.

Marketing technology is being used by Fred Astaire Dance Studio to promote ballroom dance lessons.

Firehouse Subs franchisee Will Page credits the brand's unique food and philanthropic efforts as key factors in his decision to invest in the business.

1851 heads to the International Franchise Expo in New York next week.

Facebook Stories reveals 150M daily viewers, and Facebook will start testing video ads in the U.S., Mexico, and Brazil.

Social media began as a humble site called SixDegrees.com in 1997, allowing users to create profiles and "friend" other users.

For an industry like pest control that isn’t necessarily the “sexiest,” creating a marketing strategy that is enticing and effective can be a challenge for any marketing team.

Emerging franchisors can navigate changing marketing waters by leveraging digital channels, social media, and local partnerships to attract and retain customers.

Small marketing changes can make a big difference for brands, according to Juice It Up!'s director of marketing.

Anytime Fitness has grown rapidly and established over 4,000 locations across 20 countries.

Instagram quietly launches payments for commerce, allowing users to save payment information directly in the app.

A Facebook business post for Martin Luther King Day included a branded logo, which is considered insensitive.

Instagram introduces a new video chat feature, allowing users to share content from third-party apps via Stories.

Christie Lassen owns a Wild Birds Unlimited store with her husband.

Toppers Pizza prioritizes its employees and culture as a key factor in its success and growth in the competitive pizza market.

Mike and Loree Petree, a Texas couple, invest in a Hand & Stone Massage and Facial Spa franchise, bringing health and wellness to their community.

Women and Millennials are more likely to use social media in their businesses, with 74% of women-owned businesses using social media compared to 66% of men-owned businesses.

Franchisees can maximize their public relations efforts by creating valuable content, leveraging video content, and delivering content through the right channels and publications.

Apple rolled out its new Business Chat which allows consumers to message companies via iMessage.