Facebook — page 38

Facebook's organic reach continues to decline, and marketers are seeking alternative strategies to drive engagement and reach.

Brands should start thinking about mobile experiences, focusing on small screens first, according to blogger and speaker Martin Waxman.

Toppers Pizza is offering new and existing franchisees an added incentive for online ordering, a key component of its technology strategy.

Facebook predicts mobile shopping will play a major role this holiday season, with a 33 percent increase in mobile purchases between 2014 and 2015.

A US brand should consider not posting on Facebook on days of local emergencies or weather issues to avoid insensitive or irrelevant content.

Facebook enhances mobile app install ads with App Event Optimization across Facebook, Instagram, and Audience Network.

The Pokémon craze is back, with franchises having opportunities to capitalize on the trend through promotions and giveaways.

Facebook is building its video platform, taking cues from Instagram and experimenting with square video formats.

Sobelmans Pub & Grill's local store marketing efforts have helped it stand out in the competitive better-burger industry.

Restaurant franchises need to stay up-to-date with the latest technological trends to stay competitive, including point of sale systems and mobile payment programs.

Franchise brands can tap into the viral success of Pokémon Go by leveraging location-based marketing and gamification strategies.

The media climate is changing rapidly due to growing access to the web via mobile devices.

Pita Pit sees significant revenue growth and increased store traffic after implementing mobile and digital ordering across nearly 85 percent of its locations.

Facebook is a valuable tool for franchise recruitment, offering opportunities for networking and growth.

More brands are diving into live streaming, with companies like Facebook and Periscope offering live streaming capabilities.

Facebook video is gaining traction, despite changes to the platform's algorithm.

Facebook is making changes to its newsfeed algorithm, which may affect media brands' ability to reach their audience.

The article discusses 10 basic principles of social marketing to avoid mistakes on social media.

QSR Magazine releases its 2026 QSR 50 report, highlighting industry trends and top-performing chains.

A brief bio of Cassie, a content marketing specialist with experience in digital and traditional media.

Brands introduce live stream video content into their marketing mix, leveraging platforms like Periscope, Meerkat, and Snapchat.

Chat apps and chatbots are becoming increasingly popular, with users connecting with brands and checking out products.

Advertisers create sound strategies for social media platforms like Facebook and Snapchat, with a focus on video ads and muted clips.

Nick Powills, Chief Brand Strategist at No Limit Agency, discusses the benefits of using Facebook Live for brands and businesses.