
Omnichanneling Your Way to Retail Marketing Success in 2021
Physical retail outlets face uncertainty due to high commercial rents, digital-first consumer shopping habits, and online competitors undercutting prices.
Facebook is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,011 stories link here, each summarized from the original publisher. * Facebook is used by franchisors for recruitment, with 77% of development teams using it, according to the Annual Franchise Development Report (AFDR) [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * Franchises can leverage social media to promote their website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * The 2024 US election season is expected to disrupt digital media, making it challenging for franchisors to grow their systems, but alternative marketing strategies can help mitigate this [[2024-08-25 Political Noise Expect the 2024 election to disrupt digital media (580b78)]]. * Short-form videos are becoming effective tools for connecting with B2B audiences in the franchise space, allowing for quick, digestible information and emotional connections [[2024-01-22 Embrace Bite-Sized Clips Short-form videos quickly connect with prospects (521ead)]]. * Franchise owners can attract and retain talent by prioritizing work-life balance, building local relationships, and leveraging social media [[2026-05-22 Winning the Talent Search Tips for finding the people your business needs (28a25e)]]. * A strong digital footprint, including a mobile-first website and presence on social platforms, is critical for conversion and trust-building when selling franchises [[2026-01-02 How to Sell Franchises in 2026 Top Channels & Buyer Trends (528744)]]. * Valpak partnered with Crayola to celebrate Black History Month by transforming its blue envelope into a coloring page and inviting consumers to color and share their masterpieces on Valpak's Facebook page [[2022-02-01 Valpak Partners With Crayola to Celebrate Black History Month (07746f)]].

Physical retail outlets face uncertainty due to high commercial rents, digital-first consumer shopping habits, and online competitors undercutting prices.
The Human Bean opens a new location in Kennewick, Washington, marking its first location in the greater Tri-Cities area.
Scooter’s Coffee opens a new coffeehouse and drive-thru location in Omaha, Nebraska, featuring a beautiful interior and outdoor patio.
Del Taco introduces its Honey Mango Crispy Chicken lineup, featuring three new menu items starting at $1.

The Next McDonald's discusses massive changes coming in 2021, including changes in government control, big tech, and generational purchasing power shifts.

Prospective franchisees should look for critical metrics on a franchise sales website, including red flags and coherence in public-facing literature.
The article discusses the importance of being mindful of social media posts and how they can affect one's job prospects.

Local marketing is critical to the strength of franchisee-owned businesses, especially during the COVID-19 crisis.
Gold's Gym partnered with Lou Ferrigno to gather feedback on the perfect gym.
The Original Hot Dog Factory expands to 15 locations, with 7 in Georgia, after pivoting during the pandemic.
Dunkin' introduces the Sugarplum Macchiato, a new holiday drink available hot or iced, as part of its seasonal offerings.
Mr. Clean Car Wash opens its first location in Leesburg, Florida, offering unlimited package specials and grand opening giveaways.
Mr. Handyman is giving away 10 Milwaukee power tools to random winners as part of its Ultimate Holiday Tool Giveaway.
7-Eleven introduces a Candy Cane Flavored Cocoa and offers hot beverages for 79 cents every day through the 7Rewards loyalty program.

Wayback Burgers celebrates 'Giving Tuesday' with Boys & Girls Clubs of America, donating 10% of sales to the national organization and supporting its mission to serve young people.
Better Homes and Gardens Real Estate introduces the 'Season of Sharing' campaign, focusing on celebrating the holidays at home and giving back to the community.

Catherine Monson was recognized as one of the 100 Influential Women in Franchising by Business Woman magazine.
Fleet Feet reopens its Gaithersburg location, welcoming customers back with a new store concept and expert staff.
Research from SOCi finds a direct correlation between revenue growth and localized digital marketing strategies for top restaurants.

Wayback Burgers introduces a Peppermint Bark Shake, a chocolate peppermint shake drizzled with Hershey's syrup and topped with whipped cream and candy crunchies, available for a limited time.

Ronald K. Herbert was named Midsize Private Company CFO of the Year by D CEO magazine.
Laredo Taco Company debuts its authentic Mexican food in Florida 7-Eleven stores, with plans for more than 15 locations in 2021.

Schlotzsky's is partnering with Brian Baumgartner to offer a work-from-home lunch upgrade, providing flexible and convenient meal options for remote workers.

Experts discuss how franchise brands can strike a balance between traditional and digital franchise sales strategies.