
Pathway Session: Omnichannel Success Starts With Customer Needs
Customers don’t worry about channels. They think about solving a problem, booking a service, finding information, or getting help, and they expect the experience to be seamless.
Goldfish Swim School is a company in Burnaze's franchise knowledge graph, mentioned since 2017. 178 stories link here, each summarized from the original publisher. Filed under Education & Childcare / Swim.

Customers don’t worry about channels. They think about solving a problem, booking a service, finding information, or getting help, and they expect the experience to be seamless.
Franchise Update Media honors top franchises with 2026 STAR Awards
Tyler, who owns and operates six Goldfish Swim School locations across Illinois, Oregon and Washington, was honored during the IFA26 Advocacy Summit in Washington, D.C., Sept.
Goldfish Swim School expands in Michigan with new Brighton location.

Franchise Growth & Marketing Conference focuses on unit-level growth metrics.

Lifetime connections and relationships are the foundation of the original and largest franchisee group in the Goldfish Swim School system.

Franchise Growth Conference debuts in Atlanta with 4 learning pathways.

By a large margin, Google reviews overflow with praise for Handyman Connection of Phoenix.

Ashley Mitchell, Vice President of Marketing at East Coast Wings + Grill, leads franchise marketing efforts, prioritizing partnership and collaboration with franchisees.
Founded by Jenny and Chris McCuiston to disrupt a fragmented industry, the first Goldfish Swim School opened its doors on March 20, 2006, after two years of extensive research and the development of its iconic "beach house" aesthetic.

urSwim is a swim instruction and aquatics management brand founded to improve water safety and expand access to high-quality swim education.

Goldfish Swim School expands to Northern California with a new location in Sacramento, marking its first time in the market.

Goldfish Swim School signed an agreement with franchise group GSS Los Angeles, LLC to develop seven new swim schools in Los Angeles over the next several years.
Franchise Update Media honors top franchises with 2025 STAR Awards.
Goldfish Swim School signs lease agreement for new location in Yorba Linda, California

MIT study finds 95 percent of AI initiatives fail to generate ROI.

Goldfish Swim School’s campaign to connect with grandparents to spur end-of-year sales helped it earn the overall award for Franchise Marketing Leadership as part of Franchise Update Media’s 7th Annual Franchise Innovation Awards.

This year’s Franchise Update Media Innovation Award winners turned technological innovations and strategies into cost-cutting, time-saving efficiencies and increased customer engagement.

Service brands’ appeal to both existing and new franchisees continues to grow across the U.S.

GSS Los Angeles, led by local entrepreneurs Jason Adler and Alex Wang, signed an agreement to open seven Goldfish Swim School locations in Los Angeles.

When do you not want artificial intelligence (AI)? When those integrated voice response systems—you know, “Press 1 for customer support,” “Press 2 to throw your phone against the wall”—appeared decades ago, I remember pe
Goldfish Swim School expands to Los Angeles with 7 new locations

The 2025 Franchise Customer Experience Conference featured two general sessions with franchise representatives from brands that were finalists for two overall awards in the 7th annual Franchise Innovation Awards.

When leaders at Edible Brands first proposed the idea of one-hour delivery, internal stakeholders were skeptical, saying there were too many logistical hurdles and ways it could fail.