Consumer Marketing Roundup: June 25, 2019
A survey found that nearly two-thirds of Americans are subscribed to at least one loyalty program.
· Franchising.com· June 24, 2019
Company
Google — page 16
Google is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 591 stories link here, each summarized from the original publisher. * AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why [[2026-11-02 How AI Search Is Changing the Way Customers Discover Automotive Brands (e9697e)]]. * Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them [[2026-11-02 How MULOs Can Win Customers Without the Click (ecb340)]]. * A restaurant's digital presence is crucial in influencing where customers decide to order, with 74% of diners saying it affects their decision [[2026-10-27 How digital friction is costing QSR orders before they begin (90bfb8)]]. * Walmart is opening its ecommerce infrastructure to outside AI shopping agents through its Agent Profiles and Walmart Agent Gateway tools [[2026-10-22 Walmart Is Building the Access Rules for Agentic Commerce (b1af98)]]. * Franchise brands can improve their online visibility through search engine optimization, local search visibility, and online reviews [[2026-10-15 Building a Modern Franchise Brand SEO, Local Search & Reviews (6f5671)]]. * Escapology's corporate team manages marketing efforts centrally, including local discovery and SEO, to support its franchisees [[2026-10-14 Building a Modern Franchise Brand in 2026 Marketing Toolkits (98cd38)]]. * Best Life Brands' CMO Jennifer LoBianco discusses the importance of local store marketing for franchisees, highlighting the need for a combination of online and offline strategies [[2026-10-13 Building a Modern Franchise Brand in 2026 Local Store Marketing That Lifts Sales (5a8185)]]. * Restaurants face pushback and risk when integrating AI tools, with 48% of executives concerned about managing risk, due to employee and consumer concerns over inaccuracy and inefficiency [[2026-10-07 Why restaurants face pushback, risk when integrating AI tools (d45e07)]].
US Justice Dept. Considers Taking a Bite out of Apple, Facebook
The US Justice Department is considering taking action against Apple and Facebook, with the Federal Trade Commission overseeing complaints about the social network.
· 1851 Franchise· June 4, 2019
ClickTecs Sheds Light on its Approach to Creating Franchise Development Sites
ClickTecs sheds light on its approach to creating franchise development sites, providing consulting services to companies across the world, from small, start-up franchises to large, multinational brands.
· 1851 Franchise· May 30, 2019
Big Blue Swim School
1851 Franchise evaluated over 175 websites to determine the top 20 franchise development sites, highlighting the importance of a well-designed website for franchise growth.
· 1851 Franchise· May 29, 2019
Optimizing Franchise Development Websites for Conversion Rates
Franchise brands can optimize their development websites for conversion rates by focusing on quality content, form, and user experience.
· 1851 Franchise· May 27, 2019
Consumer Marketing Roundup: May 28, 2019
A recent article in the Wall Street Journal examined the use of the Net Promoter Score (NPS) in recent years by U.S. corporations.
· Franchising.com· May 27, 2019
Cold Stone Creamery
1851 Franchise has evaluated over 175 franchise development websites to determine the top brands.
· 1851 Franchise· May 24, 2019
Nick Powills: Cut the Deck Before You Believe the Story
The validity of a story should be questioned in today’s world, with the rise of social media and content creation.
· 1851 Franchise· May 16, 2019
Four Ways To Optimize Your Franchise Development Site for SEO and Lead Generation
When it comes to franchise development today, brands know that their franchise candidates are participating in extensive research—or due diligence—long before they ever reach out to a brand representative.
· 1851 Franchise· May 13, 2019
Google Maps Tests New Menu Tab For Restaurants’ Most Popular Dishes
Why hire a professional food photographer when diners do it for free?
· 1851 Franchise· May 4, 2019
Lessons Learned When Creating Franchise Development Sites
Lessons learned when creating franchise development sites, providing relevant content to prospective franchisees and avoiding inquiries from unqualified candidates.
· 1851 Franchise· May 3, 2019
MOOYAH Success Through Customer Reviews
MOOYAH Burgers, Fries & Shakes sees success with its Google 5-Star Service Program, increasing 5-star reviews by 300% since 2019.
· 1851 Franchise· May 3, 2019
Live to Tell
Arby’s fans were out in full force recently as the brand offered fans a day trip to Hawaii for just $6 in promotion of its new King’s Hawaiian Sandwich line .
· 1851 Franchise· May 2, 2019
For National Moving Month, TWO MEN AND A TRUCK Offers Tips to Avoid Moving Scams
TWO MEN AND A TRUCK offers tips to avoid moving scams, with National Moving Month kicking off its busiest season.
· 1851 Franchise· May 1, 2019
Making Good Impressions: Investing in Brand Awareness Still Pays Off
Brand awareness is essential for businesses to drive sales and increase revenue.
· Franchising.com· April 29, 2019
The Glass Guru’s Annual Convention Highlights Speakers, Award Winners and More
The Glass Guru holds its annual franchise convention in Las Vegas, honoring top-performing franchisees and introducing new initiatives.
· 1851 Franchise· April 27, 2019
Here Comes Gen Z!: Are You Ready for These Up-And-Comers?
Gen Z represents a significant market opportunity for businesses, with their collective and personal buying behaviors influencing family purchases.
· Franchising.com· April 13, 2019
4 Ways You Can Boost Local SEO for Your Franchisee Websites
Local websites for franchises must be mobile-friendly and optimized for search engines to improve performance.
· Franchising.com· April 9, 2019
MOOYAH Burgers, Fries & Shakes Partners with Avocados From Mexico to Give Guests Fresh and Diet-Friendly Options
MOOYAH Burgers, Fries & Shakes , a fast casual, “better burger” chain, is helping Guests kick off the New Year with flavor and an eye towards their diets with the announcement of a partnership with Avocados From Mexico .
· 1851 Franchise· April 8, 2019
Vincent and Joey DeMaioribus Sign on to Bring First Cheba Huts to Texas
Vincent and Joey DeMaioribus signed on to bring the first Cheba Huts to Texas, opening three locations in Austin.
· 1851 Franchise· April 4, 2019
QSR Magazine: Mooyah Encourages Employees to Recognize Star Power
Mooyah Burgers, Fries & Shakes has implemented a 5-Star Service Program to increase online reviews and drive profitability at the franchisee level.
· 1851 Franchise· April 1, 2019
Top 5 FDD Red Flags
Tom Spadea, a founding partner of Spadea Lignana LLC, discussed the importance of reviewing the franchise disclosure document and identifying red flags.
· 1851 Franchise· March 27, 2019
Verizon Vendor-Partner Wireless Zone Plans to Spread Its Wings in the Windy City
Wireless Zone, the nation’s largest Verizon franchisor, plans to expand in Chicago, capturing more market share through additional points of distribution.
· 1851 Franchise· March 25, 2019
Consumer Marketing Roundup: March 26, 2019
Papa John's expands delivery service to 1,400 more restaurants through a partnership with DoorDash, increasing its reach and convenience for customers.
· Franchising.com· March 25, 2019