The 5 Most Important KPIs for Franchise Development Websites
The 5 most important KPIs for franchise development websites were discussed, including traffic and conversion rates, according to Michae.
· 1851 Franchise· June 29, 2018
Company
Google — page 19
Google is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 589 stories link here, each summarized from the original publisher. * AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why [[2026-11-02 How AI Search Is Changing the Way Customers Discover Automotive Brands (e9697e)]]. * Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them [[2026-11-02 How MULOs Can Win Customers Without the Click (ecb340)]]. * A restaurant's digital presence is crucial in influencing where customers decide to order, with 74% of diners saying it affects their decision [[2026-10-27 How digital friction is costing QSR orders before they begin (90bfb8)]]. * Walmart is opening its ecommerce infrastructure to outside AI shopping agents through its Agent Profiles and Walmart Agent Gateway tools [[2026-10-22 Walmart Is Building the Access Rules for Agentic Commerce (b1af98)]]. * Franchise brands can improve their online visibility through search engine optimization, local search visibility, and online reviews [[2026-10-15 Building a Modern Franchise Brand SEO, Local Search & Reviews (6f5671)]]. * Escapology's corporate team manages marketing efforts centrally, including local discovery and SEO, to support its franchisees [[2026-10-14 Building a Modern Franchise Brand in 2026 Marketing Toolkits (98cd38)]]. * Best Life Brands' CMO Jennifer LoBianco discusses the importance of local store marketing for franchisees, highlighting the need for a combination of online and offline strategies [[2026-10-13 Building a Modern Franchise Brand in 2026 Local Store Marketing That Lifts Sales (5a8185)]]. * Restaurants face pushback and risk when integrating AI tools, with 48% of executives concerned about managing risk, due to employee and consumer concerns over inaccuracy and inefficiency [[2026-10-07 Why restaurants face pushback, risk when integrating AI tools (d45e07)]].
Adweek: Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite
Google retires DoubleClick and rebrands its entire digital advertising suite, introducing the Google Marketing Cloud and Google Ad Manager.
· 1851 Franchise· June 27, 2018
TechCrunch: The new Google Maps with personalize recommendations is now live
Google Maps introduces new features, including personalized recommendations and neighborhood following.
· 1851 Franchise· June 26, 2018
Social Media Roundup: June 26, 2018
Wingstop, Pita Pit, Domino's, and Dunkin' Donuts are testing various social media and delivery platforms.
· Franchising.com· June 24, 2018
Following Up with 2017's Franchise Development Award Winners: Kona Ice
Kona Ice's CEO shares insights on the company's franchise development website and its performance.
· 1851 Franchise· June 15, 2018
Franchise Development Website Guide: Showhomes
Showhomes shares insights on its franchise development website and its plans for 2018.
· 1851 Franchise· June 15, 2018
Marketing Tech: 5 Takes on How It's Being Used by Franchise Brands
Marketing technology is being used by Fred Astaire Dance Studio to promote ballroom dance lessons.
· Franchising.com· June 11, 2018
Yelp and Google Change Up Their Online Review Policies
Google and Yelp have imposed new rules on how businesses generate online reviews, limiting their ability to request reviews and manage their digital conversation.
· Franchising.com· June 10, 2018
How Food and Philanthropy Attracted Firehouse Subs Franchisee
Firehouse Subs franchisee Will Page credits the brand's unique food and philanthropic efforts as key factors in his decision to invest in the business.
· 1851 Franchise· June 6, 2018
Franchise Development Website Guide: Checkers & Rally's
Checkers & Rally's Restaurants, Inc. has been recognized for its people-first attitude and has been awarded several industry awards, including being a top franchise for veterans.
· 1851 Franchise· June 6, 2018
Why Mobile Matters
The article discusses the importance of mobile platforms in the restaurant industry, highlighting the need for brands to invest in their mobile sites and provide a seamless experience for customers.
· 1851 Franchise· May 30, 2018
Franchise Technology Forecast: 4 Trends to Consider Now Before they're Expected to Become the Norm
In a digital world, staying on top of rising technological trends can be essential for brands to remain relevant.
· 1851 Franchise· May 21, 2018
How Local Businesses Can Increase Their Social ROI
Social media began as a humble site called SixDegrees.com in 1997, allowing users to create profiles and "friend" other users.
· Franchising.com· May 21, 2018
Social Media Roundup: May 22, 2018
The GDPR regulation is going into effect on May 25, and companies are scrambling to prepare.
· Franchising.com· May 20, 2018
Top 5 SEO Tips for Franchise Brands
Franchise brands should start with the basics when refining their SEO, including optimizing their website for search engines.
· 1851 Franchise· May 16, 2018
Brands Winning at Franchise Marketing: BrightStar Care
BrightStar Care, a home health care franchise, offers a full suite of care services, including medical care, physical therapy, and personal care.
· 1851 Franchise· May 7, 2018
The Keys to Designing a Great Franchise Website
Franchise websites should be scalable and support individual locations, with elements such as centrally branded design and user-friendly navigation.
· Franchising.com· May 7, 2018
The Candidate’s Journey is Complex; Insights Guide Success in Understanding Purchasing Behavior
A candidate's purchasing behavior is influenced by various factors, including location and marketing efforts.
· 1851 Franchise· April 26, 2018
Responsible Growth: Case Study of a Mature Market
Case study of a mature market, Sport Clips Haircuts, and its growth opportunities.
· 1851 Franchise· April 20, 2018
Top Tips for Sustainable Franchise Growth
Franchise development teams play a crucial role in driving sustainable franchise growth, including identifying interested individuals and candidates passionate about the brand.
· 1851 Franchise· April 18, 2018
The 8 - March 23, 2018 Edition
McDonald’s settles with the National Labor Relations Board after being accused of using a joint employer system.
· 1851 Franchise· March 23, 2018
How to Piggyback off of Another Brand’s Growth
Businesses can benefit from piggybacking off another brand's growth by following successful strategies.
· 1851 Franchise· March 22, 2018
How Emerging Franchisor Mr. Mac’s is Carving Out its Own Unique Niche in the Franchise Industry
Emerging franchise concept Mr. Mac's is turning the misconception of mac and cheese as a side dish into a main course, with three locations currently open for business.
· 1851 Franchise· March 21, 2018
Nation's Restaurant News: Dunkin’ Donuts tests online catering in four states
Dunkin' Donuts is testing online catering orders in 16 locations, with bundle options available for parties of 10 or 20.
· 1851 Franchise· March 20, 2018