
Virtual Reality is now available at the drive-thru
McDonald's Sweden is introducing Happy Goggles, a limited-edition Virtual Reality headset available at 14 restaurants.
Google is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 591 stories link here, each summarized from the original publisher. * AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why [[2026-11-02 How AI Search Is Changing the Way Customers Discover Automotive Brands (e9697e)]]. * Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them [[2026-11-02 How MULOs Can Win Customers Without the Click (ecb340)]]. * A restaurant's digital presence is crucial in influencing where customers decide to order, with 74% of diners saying it affects their decision [[2026-10-27 How digital friction is costing QSR orders before they begin (90bfb8)]]. * Walmart is opening its ecommerce infrastructure to outside AI shopping agents through its Agent Profiles and Walmart Agent Gateway tools [[2026-10-22 Walmart Is Building the Access Rules for Agentic Commerce (b1af98)]]. * Franchise brands can improve their online visibility through search engine optimization, local search visibility, and online reviews [[2026-10-15 Building a Modern Franchise Brand SEO, Local Search & Reviews (6f5671)]]. * Escapology's corporate team manages marketing efforts centrally, including local discovery and SEO, to support its franchisees [[2026-10-14 Building a Modern Franchise Brand in 2026 Marketing Toolkits (98cd38)]]. * Best Life Brands' CMO Jennifer LoBianco discusses the importance of local store marketing for franchisees, highlighting the need for a combination of online and offline strategies [[2026-10-13 Building a Modern Franchise Brand in 2026 Local Store Marketing That Lifts Sales (5a8185)]]. * Restaurants face pushback and risk when integrating AI tools, with 48% of executives concerned about managing risk, due to employee and consumer concerns over inaccuracy and inefficiency [[2026-10-07 Why restaurants face pushback, risk when integrating AI tools (d45e07)]].

McDonald's Sweden is introducing Happy Goggles, a limited-edition Virtual Reality headset available at 14 restaurants.

California's $94 billion in economic output from franchise businesses makes it a crucial market for brands despite being ranked the worst place to do business by CEOs for 11 years.

The article explores the growing segments and trends in the pizza and restaurant business, including Toppers' success in growing 30% annually.

Franchise development teams spend enormous amounts of time trying to answer one question: how do people actually decide to buy a franchise?

The author shares their personal experiences with success, including losing weight and climbing the corporate ladder.

Franchise development teams spend enormous amounts of time trying to answer one question: how do people actually decide to buy a franchise?

QSR Magazine's 2026 QSR 50 report highlights industry trends, including AI adoption, loyalty programs, and beverage growth, with McDonald's maintaining its No. 1 position.

Provides 11 tips for young people considering buying a franchise, based on insights from franchise owners about their decision-making process.

Franchise development teams can improve lead generation by understanding the decision-making process of potential franchise buyers, including their fears, research, and motivations.

Facebook referral traffic drops 32% since January, highlighting issues with the traditional franchise sales model.

The franchise industry's top segments for 2016 included the cleaning industry, which was expected to continue expanding despite new concept emergence challenges.

Franchisors are working with attorneys to represent their system's financials in Item 19s, but financial performance should not be the sole consideration for prospective franchisees.

The importance of punctuality is discussed in the context of in-person interviews.

No Limit Agency CEO shares PR do's and don'ts for fast casual operators.

Franchise owners share their experiences and decision-making processes when buying a franchise, highlighting the importance of research and due diligence.

A franchise development team explores how people decide to buy a franchise, highlighting the importance of understanding potential buyers' concerns and needs.

Franchise development teams can learn from responses from franchise owners about how they discovered their brands, what they researched, and what made them comfortable buying.

Staffers at No Limit Agency share links on various topics, including Google's self-driving cars and NASA's new horizons in space.

The article shares a collection of links from various sources, including unrelated business and celebrity news.

Due diligence is essential when buying a franchise, involving self-evaluation, market research, and thorough review of the franchise agreement and financials.

Google begins phase-out of Google+, no longer requiring Google+ account for login to YouTube and other Google-owned websites.

Franchise developers should conduct an annual review to assess lead sources and allocate 2016 budget accordingly, focusing on online and digital strategies.

Apple Watch brings significant implications for retail industry with easier ways to find locations, deals, and make purchases in traditional offline stores.

Facebook has no proposed timeline for a watch-friendly version of its social app, citing concerns about user experience.